Clark Lampen

we're seeing a faster pace of directed model improvements of late. Is that -- one, is that right?

Is it possible to give us like a relative comparison or some relative framing of how monetization post those changes

Is that something that really needs to be replicated in this segment of the market for probabilistic bidding to really drive signal

Could you talk about the way that, that product -- I know you give sort of specifics around your non-gaming business versus the gaming one

How far away are you or sort of at what sort of rate are we making progress to sort of getting one of those tools live?

I'm curious how you think about balancing growth, chasing sort of new pockets of potential supply and building up demand to go after that with displacement for your core gaming customer

is there any significant difference, I guess, if we think about the customers that are coming on from a size or product vertical standpoint

is there a way to sort of expand MAX sort of logically outside of the gaming ecosystem?

Does the guidance for the second quarter include any of the upside or recognition from legacy studio spend?

did that include some benefit from step function rather than sort of reinforcement learning-type improvements

what happened last time around that proved to be a little bit different relative to that initial thesis, and now maybe what's changed lately

you're seeing early benefits for a range of different brands in a variety of verticals beyond just sort of DTC marketers