Ed Lewis

how much of the incremental marketing support has gone into Europe?

just wondering now how much of a role does price take when you're considering sort of value superiority

are you able to pitch these new products the kind of historic premium where we'd expect or does the current environment give you pause

if we think about the good, better, best, how you're performing on those is good doing better than better

as I look at the results for nine months on the international gross margins, there's around about a seven percentage point gap

how much of an advantage do you see already from what you're doing on AI in sort of rating that into a certain extent

as The U. S. Growth slows back to sort of, I guess, more normalized levels, we see continued growth in emerging markets

So I wonder if you just talk to sort of what the consumer value side of the focus on superiority is telling you