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are you finding that you need to embed some wiggle room for larger promo to cater to that shopping dynamic?
How do you assess, Jeff, the willingness and ability for consumers to pay up for healthier ingredients and better quality?
is the plan here to essentially sort of outpace and out texture or competitors in the mass market
how promo/merch has evolved given the rise of smaller brands, healthy snacks, non-CMG categories
volume was down about 5%. And that was a little bit worse than 2023, even though pricing in 2024 was about half the magnitude
how you connect with how you stand out to retailers on merits other than just maybe scale and trade promotion, are the soft skills, those consumer-facing skills
I'm curious what you're finding that's working differently in the areas where the lips are stronger. Is there a distinction there
are you getting the sense that maybe your consumers have become a bit more accustomed or trained to buy on deals
elaborate a little bit on the supply chain program in North America biscuits that was touched on at CAGNY