Matt Swanson

can you talk a little bit more about kind of how you're evolving in this role of orchestration to really help monetize all this new creative content

Could you just talk about maybe the ROI focus on kind of justifying the value creation of these new productivity enhancements

how are you setting IBM up to win kind of regardless what ends up being the winner of the GenAI application layer

What do you think combining all these things says about the current state of enterprise transformation for GenAI

are you starting to see any of these really differentiate themselves in terms of customer demand

customer interest in this ROI-driven approach, whether it be the hybrid or the Gen AI

how do you think about revenue re-acceleration and kind of which aspects of it are in your control?

how you're working with your brands to help them understand kind of the power of Kokai and getting their brand spend into a bit more of a performance lens?

does the usability and AI features of Kokai make that a more attractive market for you to go after over time?

specific to Amazon, are you seeing any noticeable shifts in how Amazon is showing up as a competitor