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Analyst
Max Gumport
Period: Reporting periods mapped to calendar 2024 Q3 – 2026 Q3 (9 quarters).
- Questions
- 71on tracked calls
- Challenge rate
- 18%13 of 71 questions
- Companies
- 9questioned at least once
- Reporting periods
- 9with questions
These figures cover the whole profile: every tracked question, all reporting periods.
How to read these numbers
Challenge rate is the share of questions that pushed back, pressed for specifics or questioned management’s assumptions. It describes how questions were asked on the calls tracked here; it does not measure whether any view turned out to be right.
Rounding. Rates are rounded to whole percentages, so a small share can show as 0% even when some questions were challenging. The count beside each rate is exact; “none of N questions” means no question was challenging.
No questions recorded. “—” means there is nothing to calculate: no questions were recorded for that period on the calls tracked here. It does not mean there was no activity.
Fewer than 3 questions. A company-level rate is withheld when fewer than 3 questions were recorded for that company; the questions are still counted everywhere else.
Small samples. Profiles with fewer than 10 questions are marked Limited sample.
Reporting periods. Questions are grouped by the calendar quarter each company’s fiscal reporting period maps to, not by the date of the call. Periods without a calendar mapping are listed separately under their fiscal label.
Questions asked
Grouped by company, most questions first. Open a company to read its questions, newest reporting period first.
Showing 71 of 71 questions from 9 companies
MKCMcCormick & Company14 questions · 8 reporting periods · 2 of 14 challenging
Calendar 2026 Q3
I'm curious if you have more confidence in your ability to withstand them, particularly given learnings from that period
Show response
Foley and Gabriel cited a resiliency focus and an expanded CCI program, which drove much of the 2026 gross margin expansion.
Calendar 2026 Q2
Can you just expand a bit on what's generating those working capital improvements relative to last year
Show response
Gabriel cited inventory days and payables as the main drivers of the first-half cash flow of $431 million.
It does feel like a bit of a guide down with regard to 3Q now indicating high single digits to low double digits.
Show response
Gabriel pushed back that guidance is full-year only and cited Q3/Q4 brand-marketing phasing rather than a fundamental change.
Calendar 2026 Q1
can you just talk a bit more about the the conversations that went into determining what was the right multiple to pay
Show response
Marcos said both businesses justified parity multiple of 13.8x given complementary strengths: Unilever Foods brings scale and healthy margins, McCormick brings differentiated volume growth and advantaged category position.
I'm wondering if there's been any considerations for dis-synergies that could arise from the separation
Show response
Fernando said no revenue dis-synergies expected. Unilever Foods business already operates as stand-alone with own manufacturing, operations, and logistics. No fundamental dis-synergies identified on either side.
Calendar 2025 Q4
I was hoping you could just give us a bit of clarity. Tell us what was the final gross and net tariff number that you booked in FY '25
Show response
Marcos clarified: FY2025 gross tariff $70M, mitigated $50M, net $20M. FY2026 annualized $70M (coincidentally same), but with $20M already in base, incremental year-over-year impact is $50M. Expects to fully offset the $50M incremental in FY2026.
I'm assuming I misheard you that 1Q EPS is at the mid to high end of guidance
Show response
Marcos confirmed Q1 EPS at mid-to-high end of guidance despite OP being slightly below due to partial McCormick de Mexico inclusion. Different equation between OP and EPS in Q1, then alignment Q2-Q4.
Calendar 2025 Q3
you're still a bit below where you were a year ago in terms of operating cash flow
Show response
Marcos said working capital usage from raw materials inventory purchases is expected to normalize. Q4 is biggest quarter for both P&L and cash. Expects very strong cash flow performance for full year 2025.
I'm trying to understand why those two are no longer as tightly correlated. What's propping up Consumer Americas
Show response
Brendan attributed gap between scanner deceleration and strong Consumer Americas results to acceleration in unmeasured channels: e-commerce, club stores, and strong Canadian business. E-commerce growing as percentage of total net sales quarter by quarter.
Calendar 2025 Q2
could you talk more broadly about the level to which you're seeing this uptick take hold? Is it one of the higher levels you've seen in the past several years
Show response
Brendan described reformulation acceleration as net incremental to normal innovation activity. Driven by H&W trends across large and small customers. Win rate on these briefs strong but timing of revenue benefit hard to predict.
I just wanted to confirm that even with the inclusion of tariffs now in your outlook, the long-term targets you gave at the Investor Day last year
Show response
Brendan confirmed Investor Day FY28 targets still stand. Acknowledged need to modify plans in near term but hasn't changed long-term game plan.
Calendar 2025 Q1
packaged food players, particularly those with exposure to snacking, some of whom are your key customers in Flavor Solutions have been observing prolonged softness
Show response
Brendan said snacking weakness combines financial pressure and preference shifts toward protein-based/better-for-you options. McCormick gaining share in multiple snacking sub-segments. Consumer sentiment recently impacted by inflation fears.
Calendar 2024 Q4
there is the comment about cash flow in '24 being impacted by decisions to increase inventory. I think there are strategic buying decisions
Show response
Marcos described strategic commodity buying as business as usual, leveraging data-driven procurement analysis to lock in favorable costs and protect supply chain service levels.
your consumer segment is posting strong volumes, but you called out that your CPG Customers and Flavor Solutions have soft volumes
Show response
Brendan attributed consumer strength to healthy category growth, early execution in 2024, focus on fast-growing segments like heat, and making categories like mustard more relevant to consumers.
HSYHershey Company (The)13 questions · 7 reporting periods · 3 of 13 challenging
Calendar 2026 Q2
there wasn't any unexpected pull forward of merchandising items into 2Q relative to your initial plans
Show response
Gumport probed for unplanned Q3 merchandising pull-forward into Q2; Kirk confirmed a little over 1 point, offset by an extra Q4 shipping day. Direct.
Calendar 2026 Q1
Can you just provide an updated view on what you're seeing there and also how you're looking to navigate your portfolio
Show response
Kirk cited confection as relatively insulated vs other food categories. About 40 calories per day, 2-3 servings per week for average American. Adoption rates well contemplated in outlook.
how this informs your view of your performance from here? And also how it factors into the 2% to 4% organic sales growth target
Show response
Steve said being cautious given price pack architecture still hitting shelves and elasticities can move. Will reassess guidance at midyear mark with better visibility.
Calendar 2025 Q4
I think there's a narrative out there that once you get through this pricing cycle, you'll be unable to grow your chocolate volumes for several years
Show response
Kirk cited confection's historical resilience and emotional consumer connection. US category highly differentiated with strong brands vs European tablet/private label. Salty positioned in growth areas: permissible, better-for-you, portion control.
I'm curious what your learnings are that you've taken, and if there's any factors you're seeing that make me consumer in Europe how they approach chocolate, different from the US consumer
Show response
Kirk differentiated US from Europe: more brand differentiation, variety across portfolio, top players with higher market share. Europe has chocolate tablet bars and private label concentration. US skews mainstream and affordable vs European premium skew.
Calendar 2025 Q3
if you can just focus on the everyday business and give us a bit more color on what you're seeing in these first few weeks
Show response
Steve confirmed double-digit everyday CMG growth in last 4 weeks with no concerns on elasticity. More to play out.
there's been a narrative that some competitors are not following, and you just touched on this
Show response
Kirk noted different cadences vs historical lockstep but no concern. Steve added significant portion of HSY pricing was catching up to earlier competitor moves. Category remains rational.
Calendar 2025 Q2
I'm hoping you could provide a bit of a finer point on how to read the impact of this pricing for next year and what it might mean for your P&L
Show response
Steve noted pricing doesn't fully compensate for cocoa inflation to date. Other levers needed: smart complexity, increased transformation savings. Relief in tariffs or cocoa could drive above-algorithm.
how should we think about any need for incremental reinvestment next year to support that price increase
Show response
Steve confirmed big innovation calendar, Olympics, Hershey movie tentpole events fully funded. Will be agile if elasticities differ from expectations.
Calendar 2025 Q1
I'm wondering if you're also seeing any impact from changing consumer preferences and healthier eating
Show response
Michele noted confection categories resilient despite weak consumer. Everyday chocolate pricing up 8%, volume down 4.5% showing strong elasticity.
your guidance seems to apply that pre-considering tariffs. Your expectation for EBITDA has gone up modestly
Show response
Steve clarified apparent EBITDA improvement is just rounding, no fundamental change to base business outlook.
Calendar 2024 Q4
you had a very strong 4Q with broad-based strengths across your markets. So, the commentary of low single-digit growth was heightened competitive activity
Show response
Steve identified Brazil and Mexico as most competitive markets. Q4 helped by favorable lap and Black Friday; full-year international up about a point.
could you just give a bit more color on what's informing the minus one and if that applies to your smaller international segment too
Show response
Michele noted greater elasticities assumed for international where HSY is not market leader. Smaller impact given segment size.
SJMJ.M. Smucker Company (The)11 questions · 6 reporting periods · 1 of 11 challenging
Calendar 2026 Q3
you could talk about consumer and retailer reception you're seeing with regards to the fridge friendly conversion
Show response
Smucker credited fridge-friendly, price-pack architecture, new flavors and distribution gains for the reacceleration.
Calendar 2026 Q2
what you are seeing in the category, and then 2, on this decision not to repeat promo activity.
Show response
Mark described peanut butter category behavior as mostly rational and softness as weather-driven, not structural.
on Uncrustables and the fridge friendly format that we will be launching very shortly.
Show response
Mark said the full Uncrustables portfolio transitions to fridge friendly by mid summer; Tucker framed mid single digit growth.
Calendar 2026 Q1
just curious for an update on how you view these trends for Uncrustables and how you're thinking about that business as you are getting close to the $1 billion target
Show response
Mark confident in Uncrustables: C-store sales tripled, 3.5M new households added, remained category leader despite store brand entrants. Innovation, merchandising, and marketing continue to drive growth.
I'm just curious if you have any color you can provide on what you view now as a reasonable normalized segment profit margin for Sweet Baked Snacks
Show response
Tucker declines to set revised margin target now. Acknowledges profitability below expectations especially in Q3. Q4 should improve. Will provide updated profit trajectory at Q4 earnings.
Calendar 2025 Q4
the $75 million in tariff expense that you're referring to, is that the total amount you expect to see in FY 2026, and it is essentially entirely due to coffee tariffs
Show response
Tucker confirms: $75M tariff impact is total FY2026 and essentially all coffee-related.
is the volume decline we saw in the quarter really just due to any lapping items that you saw with the strong 2Q a year ago
Show response
Mark confirms volume decline is lap-driven. Private label and other competition entering category is largely supportive long-term. Household penetration gains and marketing continue to drive growth.
Calendar 2025 Q3
your monthly research showing no real impact so far. Can you provide a bit more color on what the what your studies are showing
Show response
Mark explains portfolio protection: coffee/beverages/pet not impacted areas. Uncrustables consumers are athletes/families/universities. Snacking trends show 70% still snacking twice daily.
how do we square that with the commentary that the combined impact of coffee and tariffs is still gonna be roughly 80 to 85¢ headwind
Show response
Tucker explains: $100M coffee upside from better elasticity = $0.20 benefit, but tariffs above 10% create $0.25 headwind, netting coffee back to original profit plan. Good story but external factors offset.
Calendar 2024 Q4
I think earlier on this call, you mentioned an expectation for flat net sales growth in the second half. You just did a three percent sales growth for coffee
Show response
Tucker clarifies: flat coffee was Q3-specific, not full H2. Q4 will show growth. Second pricing round effects being monitored.
can you just talk about what you're seeing in the competitive environment that's informing those types of decisions
Show response
Tucker focuses on Meow Mix strength and promotional restoration post-supply recovery rather than directly addressing competitive dynamics.
CAGConagra Brands9 questions · 6 reporting periods · 2 of 9 challenging
Calendar 2026 Q3
I'm curious to what degree the reaffirmed outlook maybe has embedded additional conservatism in it
Show response
Gumport asked whether the reaffirmed outlook embeds conservatism given the Q1 beat; Marberger walked through puts and takes and said it was prudent to hold the year.
Calendar 2026 Q2
how many more years of volume declines do you believe the business has the capacity to suffer through?
Show response
Brase returned to balance and the power of the frozen portfolio across the value spectrum, but did not commit to a timeline for stabilizing volumes.
Calendar 2025 Q4
is there any way to size the magnitude of the absorption headwind that you'll see in March?
Show response
Dave declined to size the absorption headwind specifically but indicated Q3 gross margin similar to Q2, with Q3 operating margin driven lower by A&P exceeding 3% of sales and higher SG&A.
is there anything that you're seeing that would prevent you from getting back to a high 20% gross margin level?
Show response
Sean reiterated five margin recovery building blocks: 5% productivity, eventual 2% normalized inflation, chicken plant repatriation, targeted pricing, and Project Catalyst. Expressed confidence in clawing north on gross margin.
Calendar 2025 Q2
I was hoping to get a bit more color on the operating deleverage that you've seen the business face over the last several and whether at this point you see any need to rationalize your manufacturin...
Show response
Sean differentiated between growth businesses (frozen/snacks, avoid volume declines) and cash businesses (canned, maximize cash). Dave added context on absorption headwinds from chicken plant investments becoming a tailwind in FY2027.
I'm hoping to get a bit more color on how you expect to see the business progress from the 11% operating margin you expect for this year over the next few years
Show response
Sean walked through the full inflation cycle mechanics: lag → pricing → profit clawback → volume investment. Listed margin recovery building blocks for FY2027: productivity, inflation relief, chicken repatriation, pricing, new AI business process initiative.
Calendar 2025 Q1
Your snack volumes were up 4% in 3Q. Which stands in contrast to what we're seeing for the industry
Show response
Sean attributed outperformance to protein-centric portfolio (meat snacks, popcorn, seeds) benefiting from consumer shift away from traditional chips. FATTY now fully integrated.
Calendar 2024 Q3
With regard to the expectation for volumes to improve through the year, is that really a category dynamic? Or is it a market share expectation
Show response
Sean indicated it's both category growth and share gains, particularly in frozen and snacks domains.
do you think there's any help you're getting on volume market share because you perhaps invested in price first
Show response
Sean differentiated drivers by domain: frozen driven by shallow discounts and display execution, snacks driven by protein/convenience macro trend.
GISGeneral Mills8 questions · 5 reporting periods · 2 of 8 challenging
Calendar 2026 Q3
you observed consumers waiting to buy on promo, which brought along a higher cost to compete.
Show response
Dana said the stressed consumer is still waiting to buy on sale at a pace similar to last year's back half, which was assumed in this year's guidance.
Calendar 2026 Q2
it seems like FY27 represents a big pivot from price based investments in FY 2026.
Show response
Harmening framed it as step two of a two-step plan: fix base pricing first, then let innovation and marketing work harder.
have you seen that behavior dissipate?
Show response
McNabb said they assume the pressured consumer and category backdrop continue and are focused on controllables.
Calendar 2025 Q4
So would it be fair to say there could be $0.08 coming out of 3Q and EPS might be down, roughly speaking, 20% or so year-over-year?
Show response
Kofi confirmed Q2 outperformance from supply chain favorability, international timing, and ~0.5pt NAR shipment timing will all reverse in Q3.
if you have an update on your thinking on the ability for volumes to stay positive after you lap these price cuts
Show response
Dana confirmed 2/3 of portfolio had price investments completed by end of Q2, with almost 90% at or ahead of model; not planning additional pricing now but will monitor.
Calendar 2025 Q2
even though refrigerated dough is a great example of the place where you've turned volumes positive, dollar sales really are still struggling
Show response
CEO explained volume will lead dollar share in H1 as pricing laps, then dollar share catches up in H2 as marketing, innovation, and core news layer on top.
Is there's any way you could quantify just how much investment is going behind that national expansion into Fresh Pet Food?
Show response
CEO declined to quantify Fresh Pet investment but emphasized commitment to spend what's required for trial generation given strong repeat rates.
Calendar 2025 Q1
Can you provide a bit more color on what drove it? Is this an industry-wide phenomenon?
Show response
CEO noted a 5-point drag from pet retailer inventory drawdown in Q3, primarily in dry dog food, but confirmed year-to-date inventory is roughly flat.
HRLHormel Foods8 questions · 5 reporting periods · 0 of 8 challenging
Calendar 2026 Q3
just to hear a bit more about what you're seeing in terms of the pressure on the consumer and how that's impacting your business
Show response
John described a strained, value-seeking consumer and positioned Hormel's protein-centric portfolio as well suited, but assumed a choppy backdrop persists.
what your view is on capital allocation and what your priorities are on that front.
Show response
John reaffirmed the dividend as the priority and signaled openness to strategic M&A given balance-sheet flexibility.
Calendar 2026 Q2
Can you just talk through a bit how much of this is maybe some cushion and conservatism in the initial outlook you provided
Show response
Ettinger said the outperformance was almost all performance-based, with some conservatism in the initial plan and SG&A benefits starting in Q2.
Calendar 2025 Q4
I was hoping for an update on tariffs, particularly if there are any expenses particularly such as those associated with cashews
Show response
Paul noted FY2026 tariff range $25-35M mainly steel and aluminum. Cashews exempted from reciprocal tariffs recently. Company fairly insulated overall. Comparable to FY2025 1-2 cent range on full-year basis.
given these discrete factors, I'm trying to get a better sense for what might be holding you back and sort of keeping the low end of the range at 4%
Show response
Jeff cited Q1 starting in a hole (implied rest of year much higher than 7% midpoint), and retail pricing decisions where not all commodity cost is passed through to protect brand health long-term. Some categories intentionally underpriced vs cost to maintain consumer engagement.
Calendar 2025 Q1
can you just help us tie those three targets together? Maybe give us a sense for when you end FY 2025, how much of that $200 million plus
Show response
Jim reiterated flywheel concept but deferred specific breakdown of $200M+ target, suggesting Jacinth could walk through offline. Key message was on-track status.
did you say coming out of the first quarter that you now view the high end of your guidance range as less likely given what you're seeing
Show response
Jacinth confirmed all drivers to high-end intact (volume, mix, Planters, T&M, marketing returns). Turkey is the only variable that could shift positioning within the range.
Calendar 2024 Q4
I just wanted to turn back to the question on '26 because you did reaffirm that the $250 million of growth from '23
Show response
Jacinth clarified $250M is net of reinvestment and inflation. Jim pointed to T&M acceleration continuing into FY26 with benefits extending beyond. Specifics remained vague.
Show 3 more companies
CPBCampbell Soup Company4 questions · 2 reporting periods · 2 of 4 challenging
Calendar 2026 Q2
do you see any risk that the retailer puts pressure on you to give them back some of these funds
Show response
Cunfer said there is always risk but no intention to refund, noting gross margins have not offset tariffs and inflation.
that's a holistic number beyond just oil and commodities related to oil, correct?
Show response
Cunfer confirmed the incremental 2-3 points spans packaging, logistics, aluminum and fertilizer, not just oil directly.
Calendar 2026 Q1
At what point do you stop talking about a recovery to what you view as a normalized level of growth, and maybe reset your expectation for what normalized growth is?
Show response
CEO walked through each Snacks sub-segment's growth thesis: Goldfish has better-for-you credentials and differentiated positioning; cookies growing 4 quarters with Milano/Chessmen innovation; Fresh Bakery targeting flat after execution fix; pretzels in growing subcategory (Snack Factory performing); chips in growing kettle subcategory but under competitive pressure; Late July well-positioned. Emphasized brands are in advantaged subcategories aligned with consumer trends.
back in 2023 you announced you were investing about $100 million in the Richmond manufacturing facility to expand Goldfish capacity. Since then, at least based on what we are seeing in tracked chan...
Show response
CFO acknowledged capacity investment creating deleverage as volumes declined instead of growing as planned. Higher fixed costs with declining business is 'really bad for margins.' Stated plainly: 'We have to get Goldfish volume going in the right direction, or we will continue to have these margin hurts.'
MDLZMondelez International3 questions · 2 reporting periods · 0 of 3 challenging
Calendar 2025 Q2
I wanted to get a better sense for the retailer destocking that you saw. I'm hoping to get more color on what drove it
Show response
Dirk cited retailer cash management ahead of tariffs (imported more from affected countries, reduced other items) and overall food consumption slowdown. Destocking should be behind by Q3.
Calendar 2024 Q4
you have one of the highest supply chain productivity programs in your history coming up in '25
Show response
Dirk said typical target is 4% gross productivity, which has been hard to reach in recent years. Planning to achieve it in 2025.
there is a shift away from snacking that's going on due to a consumer that's more focused on health and wellness
Show response
Dirk said no visible impact from GLP-1s on snacking. Indulgent snacking has been growing just as fast as healthy snacking since COVID. No shift detected.
KHCKraft Heinz1 question · 1 reporting period · 1 of 1 challenging
Calendar 2025 Q2
it still feels a bit less sizable than what we are seeing from some of these peers. So particularly in light of the continued volume declines, just want to get a better sense for what's giving you ...
Show response
CFO defended test-and-scale investment philosophy, citing Brand Growth System expansion to more brands as reason for incremental step-up beyond initial plan. Stated willingness to further increase if results warrant.
Challenge rate by company
Every company this analyst questioned, most questions first. A company-level rate is shown from 3 questions; below that it is withheld.
| Company | Questions | Challenge rate |
|---|---|---|
| MKC McCormick & Company | 14 | 14%2 of 14 questions |
| HSY Hershey Company (The) | 13 | 23%3 of 13 questions |
| SJM J.M. Smucker Company (The) | 11 | 9%1 of 11 questions |
| CAG Conagra Brands | 9 | 22%2 of 9 questions |
| GIS General Mills | 8 | 25%2 of 8 questions |
| HRL Hormel Foods | 8 | 0%none of 8 questions |
| CPB Campbell Soup Company | 4 | 50%2 of 4 questions |
| MDLZ Mondelez International | 3 | 0%none of 3 questions |
| KHC Kraft Heinz | 1 | —Rate withheld: fewer than 3 questions |
- MKCMcCormick & Company · 14 questions14%2 of 14 questions
- HSYHershey Company (The) · 13 questions23%3 of 13 questions
- SJMJ.M. Smucker Company (The) · 11 questions9%1 of 11 questions
- CAGConagra Brands · 9 questions22%2 of 9 questions
- GISGeneral Mills · 8 questions25%2 of 8 questions
- HRLHormel Foods · 8 questions0%none of 8 questions
- CPBCampbell Soup Company · 4 questions50%2 of 4 questions
- MDLZMondelez International · 3 questions0%none of 3 questions
- KHCKraft Heinz · 1 question—rate withheld: under 3 questions
Activity by reporting period
Questions recorded for each calendar quarter that companies’ reporting periods map to (not the call date), with the challenge rate for that period. Periods inside the range with no questions are shown as “No questions recorded”.
| Calendar period | Questions | Challenge rate | Companies |
|---|---|---|---|
| 2024 Q3 | 2 | 0%none of 2 questions | 1 |
| 2024 Q4 | 9 | 22%2 of 9 questions | 5 |
| 2025 Q1 | 7 | 0%none of 7 questions | 5 |
| 2025 Q2 | 10 | 20%2 of 10 questions | 6 |
| 2025 Q3 | 6 | 33%2 of 6 questions | 3 |
| 2025 Q4 | 12 | 17%2 of 12 questions | 6 |
| 2026 Q1 | 8 | 25%2 of 8 questions | 4 |
| 2026 Q2 | 11 | 18%2 of 11 questions | 7 |
| 2026 Q3 | 6 | 17%1 of 6 questions | 5 |
- 2024 Q32 questions · challenge rate 0% (none of 2 questions) · 1 company
- 2024 Q49 questions · challenge rate 22% (2 of 9 questions) · 5 companies
- 2025 Q17 questions · challenge rate 0% (none of 7 questions) · 5 companies
- 2025 Q210 questions · challenge rate 20% (2 of 10 questions) · 6 companies
- 2025 Q36 questions · challenge rate 33% (2 of 6 questions) · 3 companies
- 2025 Q412 questions · challenge rate 17% (2 of 12 questions) · 6 companies
- 2026 Q18 questions · challenge rate 25% (2 of 8 questions) · 4 companies
- 2026 Q211 questions · challenge rate 18% (2 of 11 questions) · 7 companies
- 2026 Q36 questions · challenge rate 17% (1 of 6 questions) · 5 companies
Topics
Topics tagged on this analyst’s questions.
- Demand24
- Pricing18
- Margin18
- Competitive Dynamics15
- Guidance Reliability13
- Cost Pressure9
- Macroeconomic8
- Revenue Growth8
- Supply Chain6
- Capital Allocation5
Show all 17 topics
- Product Launch4
- Trade Tariffs4
- Innovation & R&D3
- M&A3
- Capex Investment3
- Geographic Expansion2
- Inventory1