Rob Sanderson

help dimensionalize some of the revenue opportunity in the consumer and in the enterprise space over the next few years

any generalization on what this is doing to unlock budget for existing customers?

is it too early for any learnings on how it changes spending patterns?

Anything surprising or different about the behavior from this cohort?

what other points of friction are necessary to address to just further optimize?

can we infer that it's largely improving performance that's informing that decision to go bigger?

are you always going to be sort of dependent on third parties for this?

can you help us understand maybe and delineate to the extent that you can sort of trends in the app product versus web?

Can you kind of discuss how the strategy may have evolved a little since the pilot to now kind of going through holiday season?

how much category-specific optimization is required to move sort of these non-DTC adjacencies?