Vasily Karasyov

what does it mean for the industry? Does the overall spend grow as a result?

can you explain your vision there? You say you will never do brand, right? You have Wurl

what gives you confidence that once you get enough data, it will work as well or competitive

if the -- your advertisers' LTV calculations are evolving, let's say, compared to a year ago compared to now

is it the same learning that's applied to gaming and e-commerce, or are those two different processes

As you are rolling out your ecommerce solution offering, are you seeing already any kind of response from the incumbent competitors?

given all the solutions you're launching, DPA, Max, and so on, should we expect performance to outgrow brand again given the brand has upper comps too?

Are there factors we should keep in mind when looking at quarter-on-quarter growth throughout the year?

would ARPU grow at double the rate of the platform revenue growth in the midterm

What's the best way for us to think about the contribution of programmatic to Platform revenue growth?

how should we now think about your long-term profitability framework, how you approach that side of the business, given the revenue trajectory?

your Chief Strategy Officer, Samantha Jacobson, is leaving the company to join OpenAI. So now that it's public, I was wondering if you could share the details around this event

I wanted to ask you about what you would see as the most -- the biggest organizational improvements over the last 12 months

Can you tell us maybe what you're seeing in terms of broader advertising and macro environment, if there are any trends that you see that will benefit -- the Trade Desk next year?

how do you see that dynamic playing out in terms of ad spend in the remainder of the year? And how are you factoring that into your Q3 guidance?

what exactly do you think will be the downstream implications for DSPs like The Trade Desk, the SSPs

can you explain to us in simple terms, please, how it's different from the previous generation

I wanted to ask you about Unity Vector performance domestically and internationally.

Would you mind giving us more details on a couple of points here.

So can you help us understand what it is that you're seeing unique in Vector doing differently?