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Good afternoon. My name is Chloe, and I will be your conference operator today. At this time, I would like to welcome everyone to Intuit's Third Quarter Fiscal Year 26 Conference Call. All lines have been placed on mute to prevent any background noise.
After the speakers' remarks, there will be a question and answer period. Simply press star then the number 1 on your telephone keypad. With that, I will now turn the call over to Anne-Sophie Seigneurbieux, Intuit's Senior Vice President of Investor Relations. Corporate and Strategic Finance.
Anne-Sophie Seigneurbieux: Ms. Seigneurbieux, Thank you, Chloe. Good afternoon, and welcome to Intuit's Third Quarter Fiscal 26 Conference Call. I am here with Intuit's Chairman and CEO, Sasan Goodarzi and our CFO, Sandeep Aujla. Before we start, I would like to remind everyone that our remarks will include forward looking statements. There are a number of factors that could cause Intuit's results to differ materially from our expectations. You can learn more about these risks in the press release we issued earlier this afternoon or our Form 10 ks for fiscal 25 and our other SEC filings. All of these documents are available on the Investor Relations page of Intuit's website at intuit.com. We assume no obligation to update any forward looking statements. Some of the numbers in these remarks are presented on a non GAAP basis. We have reconciled the comparable GAAP and non GAAP numbers in today's press release. Unless otherwise noted, all growth rates refer to the current period versus the comparable prior year period and the business metrics and associated growth rates refer to worldwide business A copy of our prepared remarks and supplemental financial information will be available on our website after this call ends. With that, I will turn the call over to Sasan.
Thank you, Anne-Sophie, and thanks all of you for joining us today. We delivered strong overall results this quarter with Q3 revenue growing 10% as we made significant progress executing on our AI-driven expert cloud platform strategy. As a result, we are raising total company guidance for revenue and all non GAAP metrics for the full fiscal year. We delivered significant growth in key areas across the company.
Assisted tax, money, portfolio and mid market, all growing north of 30%. We also experienced headwinds with the most price sensitive segment of DIY filers in TurboTax which I will unpack shortly. First, let me re ground everyone in our durable strategy to win as an AI driven expert platform. In our category, accuracy, compliance, security and trust of financial decisions are critical.
Given the liability that comes with that. Our powerful combination of proprietary data domain specific AI platform capabilities, and AI powered human expertise is setting the standard for trusted financial intelligence. Ultimately, customers buy confidence not code. Which is why they spend at least 7x more on accounting and tax experts than on software alone.
Intuit brings together data, AI and human expertise into a single system of intelligence that does the work for customers. Our platform enables businesses to manage from lead to cash, and consumers from credit building to wealth building, all in 1 place so they can make high stakes financial decisions with confidence. As we look at our overall performance, we see both exceptional momentum and meaningful opportunity. Our big bets have ignited growth, engines assisted tax, money portfolio and mid markets that are all growing north of 30%.
Our focus now is on scaling these growth engines with even greater speed and impact. Let's now talk about our overall consumer performance and tax. Our consumer platform grew 8% this quarter. Credit card grew 15%, and we expect TurboTax to grow 7% for the full year.
To set context, total IRS filers are expected to decline by approximately 30-basis-points this season, representing a gap of roughly 2 million units versus macro expectations and the most significant industry wide contraction since the post COVID tax season. As the category leader, this headwind impacted results among both existing and new customers, across all demographics. Against this backdrop, we expect TurboTax online paying units to grow 2%, driven by share gains among higher ARPU filers. We also expect ARPU to increase 11% reflecting continued demand for assistance, and faster access to refunds.
We saw significant strength in an area critical to our strategy and long term growth formula. This adopting the $37 billion assisted tax category 88% of the total TurboTax TAM. We expect TurboTax Live customers to grow 38% this year, with new TurboTax Live customers up 29%. Excluding the impact of onetime offers.
Our local expert strategy played a key role in TurboTax Live acquisition, with 36% of those acquired through local channels being new to TurboTax. As a result, we expect TurboTax Live revenue to grow 36% this year, well above our long term expectation of 15% to 20% revenue growth. TurboTax Live will therefore represent over half of TurboTax revenue, up 11-points versus last year, a significant milestone in our journey to disrupt the assisted category. This is a testament to the value we are delivering in a high stakes regulated environment.
Shifting to the DIY segment, representing a $5 billion TAM, or 12% of our total TurboTax TAM. I am constructively dissatisfied with our performance. We face pressure among the most price sensitive DIY filers earning less than $50 thousand a year. We lost on price.
To reaccelerate this part of our business, we will evolve our business model by delivering the right lineup and price points to meet simple filers' needs at the low end, and lean into the power of our broader consumer platform to monetize beyond tax. The flywheel effect we saw across our consumer platform this season gives us further confidence in our strategy. Average revenue per user is approximately 30% higher for customers using both TurboTax and Credit Karma compared to customers using only 1. And we are seeing over 35% of TurboTax customers adopt our fast money offerings. As a result, we expect to deliver 26% revenue growth across consumer money portfolio this year.
We also saw the impact of improved end to end consumer experiences. Credit Karma members with simple tax situations could have up to 80% of their taxes done before even starting in TurboTax. This is helping drive a 54% increase in tax filers who start their filing experience in Credit Karma this year up 25 points. This progress underscores our ability to drive ARPU expansion by deepening engagement, delivering more value across the consumer platform and monetizing beyond tax.
To summarize, in a $37 billion assisted TAM, we expect to grow TurboTax Live customers 38% and revenue 36%, representing over half of our TurboTax franchise. We have significant momentum and confidence in our trajectory. Our plan is clear. First, build on our momentum with TurboTax Live where we have the largest TAM and a significant ARPU opportunity.
And second, evolve our DIY business model to deliver the right value at the right price point for the most price sensitive filers and monetize beyond tax, our consumer platform. We are confident in our platform assets and proof points to deliver on our long term growth goals. Now turning over to our all-in-1 business platform, that is becoming the control tower for businesses and accountants fueling their growth and consolidating their tech stacks. Starting with mid market.
Our AI native platform continues to gain traction in a nearly $90 billion TAM. In Q3, online ecosystem revenue for QBO Advanced and Intuit Enterprise Suite grew approximately 38%. We are scaling our direct sales team by approximately 30% as we shared last quarter and solid productivity continues to improve. This translates to 37% quarter over quarter growth of total Intuit Enterprise Suite contracts.
In our money portfolio, making strong progress by putting money at the center of everything that we do. Total online payment volume grew 30% this quarter, including bill pay. Reflecting continued momentum and helping customers get paid faster and manage cash flow more effectively. We are growing our line of credit offerings with buy now, pay later, directly embedded within QuickBooks.
And the launch of Intuit business credit card. These additions will give small and mid market businesses even greater access to capital and control over their financial operations. Across the platform, we continue to scale new AI capabilities bringing together insights, forecasts, and industry specific KPIs so our customers can run their business and grow with confidence. Our AI agents are delivering value at scale.
With our accounting AI agents, powering recommendations across more than 50 million transactions each week, and business tax AI agents, identifying millions of dollars in deductions. Looking ahead, we are launching a sweeping expansion and a new lineup of our AI-driven Expert platform in August. This represents a significant step forward. A unified system of intelligence that serves as a strategic control tower for both businesses and accountants seamlessly moving from insights to autonomous execution.
On a single platform, accountants can run and grow their practices while managing and advising their clients, And based on their partnership tier, we will connect them with new customers to fuel their success and strengthen our network Businesses operate from the same control tower. Where AI agents do not just surface insight, but take action across the business to manage performance, KPIs, and complete critical workflows autonomously, all in 1 place. With a base of approximately 10 million business customers and 1 million accountants, This breadth of data, customers, and an ecosystem of industry specific domain expertise fuels a powerful network effect and durable competitive advantage.
Underpinning all of this is our commitment to trusted intelligence. Built on 4 decades of leadership and accuracy, compliance and security our platform enables customers to operate with confidence, making better decisions and running their businesses from a single integrated platform. As we evolve our lineup, with expanded functionality, we expect to take pricing actions at the higher end of our portfolio, reflecting the increased value we are delivering to customers. We will also introduce a consumption based model for our AI and human intelligence services enabling customers to scale usage, and unlock greater benefits and business outcomes.
Based on initial tests, we see the strongest adoption among more complex customers on the Advanced and Plus offerings. We are also expanding our offerings to meet the needs of the next wave of entrepreneurs. With a 94% year over year increase in people planning to start a business in 2026 we launched QuickBooks free and QuickBooks Lite, to provide a low friction entry point for millions of new businesses. These tiers ensure that early stage businesses scale, they grow with the Intuit platform.
Before I wrap up, I want to address the decision we announced earlier today. We are reducing our full time workforce by 17% to simplify our organizational structure to become a faster, leaner and more focused company. We are at an important inflection point with strong category leadership, and multiple growth engines across our 3 big bets. To fully capitalize on this opportunity, we must operate with greater velocity, urgency and discipline.
These deliberate actions are about scaling our growth engine and strengthening our core. We are sharpening our cost structure to deliver durable long term growth and margin expansion. This is how we build the next chapter of Intuit. Services and software powered by data, AI, and human intelligence.
We are positioning the company to deliver durable growth you can count on. Let me now hand it over to Sandeep.
Thanks, Sasan. We delivered solid third quarter company wide results for fiscal 26. Exceeding the top end of our guidance across revenue, operating income and earnings per share. Our third quarter results include revenue of $8.6 billion up 10% GAAP operating income of $4 billion versus $3.7 billion last year. Non GAAP operating income of $4.7 billion versus $4.3 billion last year, GAAP diluted earnings per share of $11.09 versus $10.02 a year ago and non-GAAP diluted earnings per share of $12.80 versus $11.65 last year, reflecting our overall disciplined approach to managing the business.
Including continued AI efficiencies. Now turning to the business segments. Consumer platform revenue grew 8% in Q3, driven by TurboTax, which grew 7% and Credit Karma, which grew 15%. ProTax revenue was in line with last year.
Beginning with TurboTax, while we did not have the overall tax season we expected, we made significant progress against our strategic growth of disrupting the assisted category. As Sasan shared, we expect TurboTax Live customers to grow 38% this year, and revenue to grow 36%, well ahead of our stated long term growth expectations of 15% to 20%. TurboTax Live will therefore represent 53% of total TurboTax revenue this year. These results reinforce our conviction in our strategy to deliver powerful done for you experiences for customers with a unique combination of AI, and AI driven human expertise.
Overall, we expect total online paying units to grow 2%, this year on share gains from higher ARPU filers. We saw strong monetization across simple and complex filers, driving an expected 11% increase in ARPU as more customers chose our assisted offerings and faster access to refunds. In total, we expect to deliver more than $25 billion in refunds through our fast money offerings this year. Our priorities are clear.
Build on our exceptional momentum in TurboTax Live, where we continue to see significant ARPU opportunity, and evolve our DIY model at the low end to better serve price sensitive filers. We know what we need to do. And the team is well positioned to execute given the strength of our assets across TurboTax and Credit Karma. Within the ProTax Group, revenue in Q3 was in line with last year.
For the full year, we expect ProTax Group revenue growth of approximately 4%. Turning to Credit Karma, where revenue growth of 15% reflects continued momentum with our members and partners. On a product basis, personal loans accounted for 9 points of growth, auto insurance accounted for 5 points and home loans accounted for 1 point. Overall, we have conviction in our strategy and confidence in the actions we are taking to serve consumers with our all-in-1 platform, engaging them year round to make smarter financial decisions by delivering done for you experiences AI powered local tax expertise, and faster access to money.
Turning now to the Global Business Solutions Group. We continue to make progress serving businesses with our all-in-1 business platform and delivering done for you experiences powered by AI and human expertise. Global Business Solutions group revenue grew 15% during the quarter, or 17% excluding Mailchimp, while online ecosystem revenue grew 19% in Q3 or 22% excluding Mailchimp. This growth is underpinned by continued momentum in mid market, with online ecosystem, revenue for QBO Advanced and Intuit Enterprise Suite growing 38%.
All in ecosystem revenue for small businesses and the rest of the base grew 16%. In Q3, we delivered strong growth in both online accounting and online services. QuickBooks Online Accounting revenue grew 22%, driven by higher effective prices, customer growth, and mix shift. Online services revenue grew 15% in Q3, or 22% excluding Mailchimp.
This growth was driven by money, which includes payments, capital and bill pay, as well as payroll. Within money, revenue growth in the quarter was driven by payments revenue growth, fueled by customer growth, and increase in total payment volume per customer and higher revenue yield. Total online payment volume, including bill pay, grew 30% in Q3, reflecting a continued momentum in payments and adoption of our bill pay offering. Online payment volume growth excluding bill pay, was 18%.
Within payroll, revenue growth in the quarter reflects mix shift customer growth and higher effective prices. Earlier this month, we announced the launch of QuickBooks Workforce and advanced integrated suite of offerings transforming how businesses run their human capital management end to end. And we are excited about the opportunity to unlock. Particularly for mid market customers.
Within Mailchimp, the revenue was down slightly versus a year ago as we continue to focus on improving churn and acquisition among smaller customers, while building on momentum in SMS and the mid market. As part of the workforce changes announced earlier today, we are rightsizing our investment in Mailchimp. Overall, we have confidence in our strategy. And online ecosystem growth continues to be strong.
This performance underscores powerful traction across our growth vectors, and positions Intuit to lead and win over the long term. Turning to desktop, Desktop ecosystem revenue grew 6%, in Q3, with QuickBooks desktop enterprise revenue growing in the high single digits. Now shifting to our balance sheet and capital allocation. Our financial principles guide the decisions.
They remain our long-term commitment and are unchanged. We finished the quarter with approximately $6.8 billion in cash, and investments and $6.2 billion in debt on our balance sheet. We are leaning meaningfully into share repurchases this year. We repurchased $1.6 billion of stock during the third quarter.
More than double the same period last year. In the 2026, share repurchases are up over 60% versus last year. This reflects both our strong conviction in our long term trajectory and our belief that our shares represent compelling value at current levels. We maintain our aim to be in the market each quarter.
The Board approved a quarterly dividend of $1.02 per share. Payable on July 17, 2026. This represents a 15% increase versus last year. Delivering long term shareholder value is central to how we manage the company. We continue to execute on opportunities to drive margin expansion over time through a disciplined approach to capital management, and ongoing efficiency gains.
As Sasan mentioned, we announced today the decision to reduce our full time workforce by approximately 17%. This leaner structure will accelerate how we operate with greater focus. Speed, agility and an even stronger commitment to profitability. We are committed to delivering annual EPS growth of at least mid teens over the coming years.
While these decisions are never easy, they are a reflection of our disciplined approach to capital management and we are confident it will ultimately allow us to deliver durable revenue growth expanded margins, growing capital returns to shareholders over the long term. Moving on to guidance. We are raising total company guidance for revenue and all non GAAP metrics for the full fiscal year. Guidance includes total company revenue of $21.341 billion to $21.374 billion growth of 13% to 14%.
Our guidance includes Global Business Solutions Group revenue growth of approximately 16% with desktop revenue growth in the mid single digits. And overall consumer group revenue growth of approximately 10% The Consumer Group outlook is supported by TurboTax growth of approximately 7% Credit Karma growth of approximately 19%, and ProTax growth of approximately 4%. GAAP diluted earnings per share of $15.79 to $15.84 growth of approximately 16% and non GAAP diluted earnings per share of $23.80 to $23.85 growth of approximately 18%. We expect a GAAP tax rate of approximately 24% in fiscal 26. Our guidance for the 2026 includes total company revenue growth of 11% to 12%, GAAP earnings per share growth of $0.73 to $0.79, and non GAAP earnings per share of $3.56 to $3.62. As a reminder, guidance for GAAP metrics includes $300 million restructuring charges related to our workforce changes.
You can find our full fiscal 26 and Q4 guidance details in our press release and on our fact sheet. Lastly, I would like to officially welcome Kendra Goodman to her new role as Intuit's Vice President of Investor Relations. I know she is looking forward to partnering with you all going forward. With that, I will turn it back over to Sasan.
Thank you, Sandeep. and welcome, Kendra. 1 of our biggest strengths as a company is taking a day-1 approach to fueling long term success which is the most important thing to do in the era of AI. We are redefining the future of trusted financial intelligence to take advantage of our $300 billion in TAM by, 1, aggressively scaling our growth engines already growing over 30 percent Second, reimagining our business model to win in our core category and third, sharpening our cost structure to become leaner and faster delivering long term value for both our customers and our shareholders. As a management team, we take pride in reinventing our ourselves, and that is exactly what we are doing.
With that, let me now open it up to your questions.
Thank you. Please limit yourself to 1 question. We would like to get to as many people as we can. We will take our first question from Keith Weiss with Morgan Stanley. Your line is open.
Analyst (Keith Weiss): Excellent. Thank you guys for taking the question. I think the focus is going to be on sort of the tax results and the disappointment there. So I am just going to dig in on that side of the equation first. there is a sense that this feels a little bit like 2023-2024, right? The overall tax filings were disappointing. Moving share at the low end of the market. And it sounds like that scenario, putting out a low end SKU was a decent fix and got TurboTax back on track. But this environment is different, right? We are thinking about emerging competitors. We are thinking about GenAI. Changing the competitive landscape. So how good is that analogy of 2023, 2024 Or how do you have to differently kind of fix the business today versus that period?
Yes. Keith, thanks for your question. I think a couple of things that I would say. 1 is, 1 of the things that we were very assertive and aggressive in tackling, to win customers that are less than $50 thousand in income. Was really around 1 time offers to get up into the franchise.
And ultimately be able to grow with those customers. I think the thing that we have learned is, 2 things that are very different. 1 is we need a durable approach, to winning with these customers that are again less than $50 thousand in income. And secondarily, we now have incredible capabilities to monetize beyond tax. Which is a lot of what we referred to just a moment ago around the ARPU increase when you look at TurboTax plus Credit Karma, our ARPU is well over 30%. 35% of our TurboTax customers attach the money offering.
And so what is very different is, those 2 things. When you have durable and a durable model, to win with these customers. And you need a durable way to be able to actually monetize beyond tax. Of which we have.
And I think to make it real, Keith, for you and everybody else is it is a shift from complexity based to value based. And what that means is yeah, if you earn less than $50 thousand and you have a W-2, you may fall into a SKU that is free. If you then have a W-2 plus you donated to a charity, you may fall into a SKU that you have to pay for. And these are not, by the way, customers that are just free.
These are actually customers that are paying other competitors. But the shift from complexity to value based is that based on the value that these folks that are less than $50 thousand are looking for, we are going to have a model where we are very competitive on price, but then we have significant opportunities that we have already proven that where we can monetize that actually allows us to make up from a monetization perspective from other benefits that we deliver. So that is what is very different than 2023. And I would just tell you that none of this has anything to do with AI. This is all about, being price-right for customers that are less than $50 thousand in income.
They are actually willing to have experiences that are far worse for them as long as the price is right. And that is the approach and the shift we will be making in our model as we look ahead.
Analyst (Keith Weiss): Got it.
And just 1 thing I would add, Keith, just 1 thing to add. In the sub-50k segment, there are millions of customers that we serve. Exceptionally well. Millions of them are using our live offerings.
And many of them come back and use the same SKU over and over again. What Sasan is referring to is the price sensitive segment of the under-$50k, which is a segment of the under-$50k, not the entirety of the under-$50k. So just a distinction I wanted to call out as well.
Analyst (Keith Weiss): Excellent. Thank you, guys, for taking the question.
Very welcome. Hey, Keith, thank you for your partnership over the years. I think given your retirement, this is your final call. We appreciate the partnership you brought to Intuit over the years. Thank you. Thank you so much.
I appreciate that, guys. We will move next to Sitikantha Panigrahi with Mizuho. Your line is open.
Analyst (Siti Panigrahi): Thanks for taking my question. Sasan, if you see some of the areas doing well, your category, you mentioned mid market or even money, but then there are segments that are a drag on the business. So I have a high level question. As investors now, they are concerned about this AI disrupting in terms of growth rates. How do you give the confidence to the shareholder that Intuit can continue to deliver that durable growth and margin expansion, especially the areas you think is your focus or growth drivers and you talked about that services as a software. Why do you think that is the right approach? To deliver that durable growth?
Yes, Sitikantha, thanks for your question.
Think the place that I would start is when you think about the consumers businesses and accountants that we serve, these are high stakes decisions that these constituents make. And let me just for a moment, focus on businesses, and accountants. When you think about what we have created is an end-to-end platform that is actually a system of intelligence that helps you manage your business, to run your business, and to grow your business. And remember, businesses are trying to manage customers.
They are managing cash flow. They are trying to understand which customers are profitable. They are managing money coming in and money going out. They are managing payroll.
And they are ensuring that they can be compliant and have their taxes done and books done right. We have created a platform, a true control tower that not only, helps businesses grow and run their business, we are actually, with our launch of our Intuit accountant suite and created a network effect where these same accounts are not only able to grow their firm, grow their practices, and manage their clients, but also be able to now provide services because every business has to have an accountant to be able to help them with advice, books, and inventory decisions. As an illustrative example, And so when it comes down to running a business that is why we bet the entire company on data, AI, and 1 of the largest network of AI powered expertise, which is our accountants, to really fuel the success of businesses.
And, I think a really important proof point around that is our growth engines. And when you look at our growth engines, you have got mid market, you have got our money portfolio, and you have got assisted tax that is growing north of 30%. that is a substantial part of the company, which brings me to the second point I wanted to make. And that is when you look at the total addressable market, or TAM, 88% of it is assisted. And with assisted tax, very similar to the importance of accounting and bookkeeping, customers spend over 7x on people to help them make decisions versus just software and code.
And we have a platform where it is all in 1, that has both technology and people on 1 platform to help customers get their taxes done right. And you can see from our results we really are just at the beginning of what is possible in assisted, and that is going to be a fuel for years. So if I were to put a bow around it, the what gives us confidence and what should give you and investors confidence is, 1, we are actually looking to scale our growth engines even further and taking things like assisted tax money, and mid market that are already growing north of 30% and scaling them faster. 2, we are actually reimagining how we continue to win in our core.
And core tax is an illustrative example of we serve millions of customers very well that make income less than $50 thousand. But there is a smaller set of price sensitive customers where we can now durably change our model because we can also monetize beyond tax. And this is a company that is very focused on effectiveness and efficiency of how we run the company. Which is partly albeit a very hard decision.
Why we reduced our workforce by 17% because it was all in service of less layers, less coordination roles, much more efficient and effectiveness in how we run the company. that is what gives us the confidence and the durability of both the top line growth and margin expansion. And you can expect this company to grow EPS GAAP and non GAAP north of 15%. Probably a longer answer than you were looking for, but I want to unpack it holistically.
Analyst (Siti Panigrahi): Okay. Thanks for the color.
Thank you. You are very welcome.
We will take our next question from Brent John Thill with Jefferies. Your line is open.
Analyst (Brent Thill): Hi. Thank you. This is John Byun on behalf of Brent John Thill. Just maybe a couple of questions around the tax side. You mentioned the IRS file will be down about 30-basis-points. Wondering if you may have more color as to why they may be versus a typical growth of 0% to 2%. And as you look forward, the assisted tax side has been so strong to offset whatever margins pressure you had on the DIY side. I mean, wondering how you think about that going forward whether the sister is more than half Thank you.
Sure. Let me thank you for your question. Let me start with the last question first. The reason we are really bullish about just our consumer platform trajectory and growth moving forward is, I think the biggest highlights from this tax season was really around, 1, assisted segment performance.
When you look at new assisted customer growth, it grew 29%. When you look at total customer growth, it grew 38%. And our revenue grew 38%. And or 36%, I should say, and now it is 53% of our entire franchise and that is up 11-points over last year.
And we continue just to be at the tip of the iceberg in terms of what is possible because what we did with our local strategy really worked this year. And Credit Karma is becoming a meaningful impact because there is a 54% increase in filings of taxes through Credit Karma. Those are big highlights. And as you look at us continuing to scale pursuing 88% of the total addressable market, it gives us a lot of confidence.
The DIY segment, remember the goal that we have articulated is that we want to maintain revenue share. And we actually expect this year to maintain our revenue share in the DIY category. And in context, that is why we feel very good about a business model change for the price sensitive segment of these folks that are $50 thousand or less because these folks are paying. They are just overall price sensitive to what they pay.
We are going to evolve our model to not only be competitive on price, but then be able to monetize beyond tax. So that is overall what gives us confidence. Irrespective of the total filing. So now let me get to that, which I think was the initial, part of your question.
We expect that the total filings will decline about 30 basis points and, or 30 bps,, and we expected it to go up 1%. Now, by the way, e-files will be up 1%, but we actually--e-file does not include the manual of filings. What we saw this year across the entire base is there was a big chunk of manual filers that just did not file. And as a category champion, this was really just within DIY. it is worth about 2 million units.
But I think the reason I am reiterating it irrespective of total is when we look at our assisted opportunity and when we look at our opportunity with our model change in DIY, that is what gives us confidence as we look at it, irrespective of whether or not the total IRS returns grow at 1 point or is flat year over year.
John, the 1 factor I would also add is that your question around the growth we are seeing in assisted tax Sasan mentioned how we are scaling a number of customers.
The other thing that I find really encouraging is as we are adding new customers at a healthy rate, also seeing retention go up. The retention was up 2 points in TurboTax Live. Just another factor to play into how this offering is really resonating with our customer base.
Thank you. Very welcome.
We will take our next question from Brad Alan Zelnick with Deutsche Bank. Your line is open.
Analyst (Brad Zelnick): Brent. Thanks so much for taking the question. I wanted to ask a little bit more about the restructuring, which I know you take very seriously. And appreciate it is intended to best position the company ahead for durable long term growth. But can you share more detail on how much might be attributable to AI efficiencies and perhaps a structural shift from labor to tokens? How much is rightsizing Mailchimp? And how you are thinking about reinvesting the savings? Thanks.
Yes. Thank you for the question. Let me start it off, and I will tag team with Sandeep. First of all, Brad, as you mentioned, these for us are always very hard decisions because at the end of the day, we are in a people business.
And culture matters a lot. And we do not take decisions like this lightly. With that said, and it is very important for us as a company, 1 of the things that, Brad, we take a lot of pride in is to treat everything that we do like it is day 1. So if today is day 1 as a CEO, as a management team, what would we do? And really, let me tell you what this is not about.
This was not about AI. As you know, we, are very invested in AI and the tools that we use internally, which is what driving a lot of our efficiencies and margin expansion. And, also, AI is embedded in everything that we do, that helps us serve customers, which is what is fueling our growth. We always look at how we can continue culturally to have a company that a company of builders and move fast.
And 1 of the things that we have been really studying for the last year is beyond the tools that we are putting in place across the company, what is actually the biggest blockers and what is getting in our way? And really, there are several things that led to this 17% reduction. The first is we significantly reduced the number of management layers. To reduce the complexity of information flow, how fast we make decisions so we can push decision making to our frontline folks that are the builders.
The second by reducing and looking at reducing the number of management layers, it also led us to reducing the number of what we call coordination heavy roles that we had in place. By the way, these could be PMO, biz ops, more products and designer product managers and designers that you may need because of what is possible in terms of how fast you can build. So that was the second, you know, big, area. And I would say that the third big area was now that we have put TurboTax and credit Karma together, as a unit and as a platform, we got to a place where as we are concluding all of the integration work, we have a lot of duplication.
And so we reduced the number of roles that were, in essence, duplicates. And then last but not least, that is worthy of mentioning is really sizing and resizing Mailchimp in context of the growth opportunities ahead. Those are all, I would say, the main drivers of the restructuring. And if I take it back to, well, what are we doing with the restructuring?
Where is it going? I would say the 3 things that matter most, again, with a sort of a day 1 mentality and mindset. 1 is making sure that we fuel our growth engines. When you look at assisted tax money and mid market, they are all growing well north of 30%, and we want to be able to scale those faster. The second is we want to reimagine particularly in DIY tax, how we ensure for a certain segment of customers that are less than $50 thousand how do we ensure that we can win with those customers?
And then third, by being faster, flatter, and more focused, it allowed us to look at the workforce reduction. So a big chunk of this, you can count on it to go to margin expansion and EPS growth. And a smaller part of it is going to go to scaling the growth engines because we actually feel good that the growth engines are actually funded quite well just because of the productivity that we are seeing internally. So probably the longer answer that you were looking for, but I wanted to unpack it and just Sandeep. would you add anything?
Sasan, you covered it, Brad. You know, for, me, as a management team, our responsibility is to deliver for all of our stakeholders. Our customers and our shareholders included in that. As Sasan mentioned, we are investing in our 3 big bets, we are playing offense in our core where this is different than the actions we took in 2024, is that, as Sasan mentioned, the majority of cost reductions we do expect to flow to the bottom line.
And at the core, this is all about the 3 Fs that Sasan called out: focused organization, flatter organization, faster organization. Let me also touch on Mailchimp because you asked about that specifically. With the actions we are taking there, we believe the Mailchimp provides cash flow profile will generate more value for Intuit than a third party is likely to pay for that asset in the current equity and debt environment for software. that is another consideration that you all should have in mind as you look at what we are doing with Mailchimp.
Analyst (Brad Zelnick): Thank you, guys.
Yeah. Very welcome.
We will move next to Alex Zukin with Wolfe. Your line is open.
Analyst (Alex Zukin): Hey, guys. Thanks for taking the question. I guess maybe in spirit of Keith's and Siti's question, I think 1 of the main questions today is whether the performance around taxes, if there is anything structural that is changing, it does not sound like it is AI, it sounds like it was maybe a bit of a surprise. So maybe walk through why what kind of surprised you specifically? And is there any structural change that you feel like could actually impact the durability or the shape of growth going forward? And what changes are you making with the rightsizing of the employee base to get in front of that specific dynamic?
Yes, Alex, thanks for your question. And I will actually start with the essence of your question, which is structure. And when you look at the total tax TAM, it is $42 billion. And out of that $42 billion about $37 billion is assistance.
And we are structurally very advantaged to go after that 88% of the total addressable market. And it shows up in our results. Our penetration is still, incredibly low. And you can see that although overall customers grew 38%, new customers in the assisted segment grew 29% And revenue at 36%.
So we are structurally advantaged there. Why? The reason we are structurally advantaged is we have built out a virtual expert platform that is all driven by, all of our data, data engines, and data ingest capabilities, AI, that does a lot of the-- I mean, this is what we are doing is incredibly complex from matching customers to the right experts to the right routing, to the capacity planning, doing a lot of the work for our experts so our experts can manage the relationship with the end client. And structurally, we win on experience, we win on price, and access to fast money and other benefits that we provide across our consumer platform.
So we have a big structural advantage there. When you look at the DIY segment, it is $5 billion of the total spend. And within that $5 billion there is an element of that spend that is those that is those that are $50 thousand and less in income. And within that, Alex, there are those that are very price sensitive.
I would just say that this is an area that did not just sneak up on us. This is an area where we have been very focused on what is the best way to win these very price sensitive customers. And the biggest thing that we have done in the last 3 to 4 years is 1 time offers. And I would say durably, biggest thing that we have learned, is these customers care about price.
And they care about price. They are willing to pay for benefits beyond tax. But what they care about is can they come back in the same SKU the next year? And this is the thing that Sandeep was touching on earlier, where a lot of the customers come in the same SKU year after year.
And so what we are doing is to do something durably different for a very small segment of this DIY segment. that are less than $50 thousand is a durable model change. Where we are competitive on price, where we can ultimately monetize with benefits that are outside of tax. And now we have all the capabilities to do that where we did not several years ago. So sort of zoom out and answer your question, we are structurally advantaged for almost 90% of the TAM.
And we now have all the assets and capabilities to be able to go after those that are less than $50 thousand in income. and particularly that segment that is very price sensitive, And actually, anything that we put our minds to, we can turn around fairly, fairly quickly. All of that really is irrespective of the workforce reduction. That we did. And I think that was 1 element, of your question.
We have done this from a place of strength, replacing the roof while the sun is shining. To make sure that we can be more focused faster, and flatter in an environment where we want to be able to move faster than entrepreneurs, but at the scale of the company. So I would not connect the workforce reductions at all to the DIY tax. They are discreetly different choices and decisions.
Excellent and super clear. I appreciate that, Sasan. I guess maybe on the GBSG side, you highlighted meaningfully increasing and sales capacity last quarter. Can you highlight the traction around both attracting top sales talent to the org and the impacts on the outputs that you are seeing from that initiative in both the quarter and the pipeline.
Yes. I am really glad you asked that. And I want to just actually amplify something Sandeep and I touched on in the script, but it is really important. There are I will answer your question around sales productivity.
There are 2 very important in line with our strategy, important pivots that we have made. 1, is we have traditionally thought about accountants as partners and as a channel. The strategic pivot we have made because of what is possible and what is ahead of us, which I will get into in a moment, we are treating accountants like customers. The reason that is important is when you look at our platform and your question about sales, we now have 1 single unified platform that accountants use to not only run their firm, run their practice, but to be able to manage all of their clients that are Intuit clients.
And be able to use all of our capabilities to not only drive automation, within the firm to drive their profitability, but actually to also be able to deliver added value services that they can monetize and drive their revenue growth. The reason I mentioned that is we, based on what we are launching in August, will actually also have, opportunities to monetize based on consumption, not just subscription. A few examples of that would be AI agents builder capabilities that helps them customize industry specific KPIs and reporting that they can monetize. So based on their usage, we will monetize on consumption.
And that is now leveraging the distribution of customers that they have that otherwise we would not monetize in the past. that is a very important strategic way to think about accounts. At the same time, businesses are using the same platform, but it is built for them. And the reason I wanted to, share and start with the control power where it is 1 platform and really strengthening our network effect is that is where our added Salesforce goes into play. Where they are now selling an end to end platform that is a unified platform, not only to get more end businesses on our platform, but to actually get accountants to accelerate the number of customers that they bring onto our platform.
And so we are seeing productivity improvement. We have opened up the aperture where we are now really pursuing more new to the franchise beyond going after our base. And the productivity has increased, and it shows up in a 37% quarter over quarter contract increase in Intuit Enterprise Suite. So again, probably longer answer, Alex, than you were looking for, but I wanted to unpack the pivots because they are actually important for our long term growth.
Analyst (Alex Zukin): Love your long answers, Sasan. Thank you, guys.
Yes. Thank you.
We will take our next question from Taylor Anne McGinnis with UBS. Your line is open.
Analyst (Taylor Anne McGinnis): Yeah. Hi. Thanks so much for taking my question. Maybe on the Global Business Solutions Group, so it looks like excluding Mailchimp, there was a bit of a deceleration in the online businesses, particularly on the services side. So I am wondering, 1, can you provide a bit more color on what drove that in the quarter? And then secondly, as we look at the Global Solutions business group growing at 15%, any changes to your level of comfort in the 15% to 20% outlook in the near term? I know you mentioned, you know, actually just now on, some newer AI solutions. So any upcoming monetization or pricing efforts that could potentially be a tailwind there? Thanks.
Hey, Taylor. On the services, let me start there. What we are seeing is services performance continues to be strong. Both including and excluding Mailchimp.
But the delta you are seeing versus Q2. In Q2, we had benefits from tax related things in the payroll side, the 1.1 thousands and other things that we charge. Separately for. So that is what drove a bit of that. A detail in Q3 versus the Q2 print In terms of the broader GBSG, we remain confident in our strategy around mid market.
As Sasan mentioned, there is a lot of headroom with IES. We are scaling up our Salesforce. We see a meaningful opportunity for us to drive new to the franchise growth with our accountant partnership as well as our Salesforce. And there is still tons of opportunity in our base that the team I am confident, will execute on and get those into IES.
You also saw us launch QuickBooks Work force. That gives us confidence in driving platform adoption and taking up payroll offering to be something that really resonates with the mid market. And we will continue to do product work on both QuickBooks Advanced and IES to provide deeper functionality that resonates with the more complex customers So these are all things that in addition to the work we are doing on the money platform that we have talked about previously that gives us confidence in strong durable growth on the Global Business Solutions platform.
Analyst (Taylor Anne McGinnis): Brent. Thank you so much.
Yep. You are very welcome.
We will move next to Kirk Materne with Evercore. Your line is open.
Analyst (Kirk Materne): Yes, thanks very much. Just 1 for Sasan and then a follow-up for Sandeep. Sasan, you mentioned that what is going on in tax has nothing to do with AI. That makes sense. You know, AI has kind of gotten more powerful in the last year. But can you just talk about what you are seeing with AI, whether it is with your tools or competitors and why you feel that trend with models getting more powerful over the next year and coming years, does not sort of disintermediate some of the strength, frankly, you are seeing in the assisted category and then for Sandeep. can you just talk about Mailchimp? What rightsizing means in terms of the drag on the overall sort of GBS business? Can you kind of keep the drag to a minimum while obviously taking up the cash flow from that business? Thanks. Yes. Kirk, thanks for your question.
And let me take it in a couple of parts just to ensure my answer is specific and not generic. First of all, on assisted, you know, tax it is important to start with the customer. And that is customers that the 88% of our TAM that go to somebody else to do their taxes for them, has nothing to do with how good software gets. This is all about confidence.
And they want somebody else to do their taxes for them because they wanna delegate the liability of these very high stakes decisions. For somebody else to ensure that they are accountable for it, and that they have confidence in the outcome. So it is really important to recognize that over the years, if you look at the structure of the market, the money that is spent on tax experts, accountants, and bookkeepers. If you look at the structure of the spend, it is actually gone up in the last 5 years, in the last year, does not matter how good technology becomes.
For that customer. They want to ensure that they have the confidence that they are running their business the right way, that they are getting their taxes done correctly, whether it is a consumer or a business. So with all of that, said, with the customer, psyche, and with our declaration years ago where we have built out, a virtual expert platform that is all driven by data AI and AI powered human expertise this is where we are structurally advantaged to be able to virtually help you get your taxes on at the best experience at the best price and provide you benefits like fast access to money, which is quite significant.
And I think it shows up in our results, particularly when you look at new assisted, customer growth. So from a the role that AI plays it is really important to recognize that the majority of people are buying confidence to get assistance, and it is irrespective of how much software improves. It helps us actually serve them. So that was really assisted tax I also want to, touch on, on the business platform.
The whole fuel of our growth in mid market and money, the system of intelligence that we have created as a control tower to help businesses and accountants run their business for accounts to serve businesses, is all driven by data and AI. And it is important to recognize that businesses while they use Google, they use LLMs, to do searches, do queries, you cannot run your business with an because it is you are you are managing your books. You are managing your money. You are managing your payroll, and accuracy and compliance of doing that matters.
And running a business is mission critical. And so psyche of businesses is such that and accountants is that they need us to be their AI platform to provide expertise so they can run and grow their business. And I think the biggest thing that our partnership with an Anthropic and an OpenAI really fuels is when you look at our $300 billion in total addressable market where we have 6% penetration, it is actually opening up the funnel for us with high intent customers that are just getting started that may want to start with basic capabilities like invoicing and how do I manage my customers, And we help them do that by connecting the QuickBooks within an LLM.
Once they actually become a legitimate business, they wanna run their business on our platform, and that is where what we have built which is really a network effect, where accountants recommend us, they use our platform to run their firm and the business. that is where we are very much differentiated with all of our data AI and expert capabilities that, that we have invested in. So again, hopefully, answers your question more specifically around how we think about consumers and businesses.
And Kirk, let me address second phase of the question around Mailchimp. The part of being a disciplined operator is that you can do multiple things at the same time. So our Mailchimp team will still be focused on driving to resonate the product with the small businesses, driving SMS and other innovation and adoption, driving mid market sales. But we are also looking at the cost profile and adjusting it commensurate with its growth profile.
So think about a desktop business where we are able to run that business for solid profitability and then take that profitability, that cash flow and reinvest in our growth engines, the 3 big bets that we have been calling out on this call. And also take those cash flows and return them to the shareholders. As you know, where the market is right now for software generally, and particularly where the market is for the of software that Mailchimp operates in. The terms of revenue you can get from a third party just are not there right now.
And, that is what we are making sure we are running this for profitability. And maximizing the value for our shareholders. Thank you, Ralph.
Yes. Very welcome.
Thank you. We have reached the end of our question and answer session. I would now like to turn back to management for any additional or closing remarks.
Well, thank you for all the questions and we look forward to talking to you next quarter. Bye, everybody.
Ladies and gentlemen, thank you for participating. This concludes today's conference call.