Benjamin Black

the difference you're seeing across those who are having success and those who are not yet having success on Axon?

could you perhaps sort of reflect on the self-service launch? What were some of the key learnings, what worked? What didn't?

how far along the automation curve are we now and where could be in the next, call it, 12 to 18 months?

your sort of compute capacity requirements are likely scaling. So sort of how does that play into sort of your expense outlook

Is there any reason to think that the take rate or revenue margin from your e-com spend should be any different to that of the core gaming business?

does the Discovery model just get increasingly smarter at recommending content?

Could you maybe talk about why you're seeing such a high rotation in the top 10 experiences?

where do you see the largest remaining opportunity for operating leverage over the next few years?

So I guess the question really is, why not spend more? You know, what are you seeing in terms of the retentiveness

can you maybe talk about the contribution rates on the platform. How those have been trending? What are you doing to support growth there?

I'll be curious to hear your thoughts on AI-generated content on the platform.

how do you think about the impact to users, you know, contribution rates, and certainly the ad side of the business?

can you talk a little bit about the operating environment you're seeing as we head into the 4Q holiday shopping season? And what assumptions have you baked into the guide from a macro perspective?

your incremental margins are sort of hovering around the 60% range. How should we think about potentially sort of updated margin targets?

you highlighted being the most cited domain on the Internet for LLM models. How is that translating into user trends.

And investors are starting to think about the renewal process. Can you maybe talk about your and also your partners' appetite to renew?

Have you seen an impact on retention, on engagement, or even on sort of logged-in conversion?

the decision to moderate infrastructure spending at a time when others are ramping spend to drive ad performance?

how do you think about the interplay between pricing and subscription to drive growth within Snapchat+?

what is potentially not working and what gives you confidence that those trends can reflect positively again?

capital allocation priorities and how you think philosophically about supplementing the business

is there anything you're seeing in the performance of Vector and the Unity ad network today that may change your strategy

can you just dig a little bit deeper into your comments around externalizing your technical capabilities in the letter

where do you see the greatest incremental opportunity for Mobility in the U.S.? Is this more sort of on the lower-priced offering