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how Amazon is adopting generative AI internally, how perhaps you've seen improving speed to market as a result of everything you've just talked about
Talk to us about the impacts this might be having on either cancellation rates, conversion rates, things along those lines
how are we going to deal with trying to get that last 35% to come direct. Is that kind of the question
Talk to us a little bit more just about conversion rates that you're seeing from this new tool
how you see the P&L evolving just given direct is a larger part and you could see some leverage
Love to hear more just about what's driving that
can you help us understand a little bit more just about the roadmap and where we stand within ranking recommendation model changes? There's a thesis out there that maybe we're, you know, there's a ...
if you can talk to us more just about adoption rates amongst the advertisers? And then maybe bigger picture, as you incorporate ranking recommendation changes like Andromeda, GEMS or Lattice, just ...
how these next-gen models can help drive adoption here, particularly with Behemoth coming online at some point. And then as people are using that Meta AI with WhatsApp, thoughts on search and queri...
given the adoption we're seeing on the 600-plus MAUs, just how does the user experience evolved to? What are people doing with Meta AI?
I want to get back to your comment on getting back to the OG Facebook, and I want to understand a little bit more on the use cases and how that could expand?
help us understand a little bit more on these loyalty gains on the Uber One benefits