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Analyst

Sharon Zackfia

William Blair · covers Consumer Cyclical

Period: Reporting periods mapped to calendar 2024 Q4 – 2026 Q3 (8 quarters).

Questions
38on tracked calls
Challenge rate
5%2 of 38 questions
Companies
7questioned at least once
Reporting periods
8with questions

These figures cover the whole profile: every tracked question, all reporting periods.

How to read these numbers

Challenge rate is the share of questions that pushed back, pressed for specifics or questioned management’s assumptions. It describes how questions were asked on the calls tracked here; it does not measure whether any view turned out to be right.

Rounding. Rates are rounded to whole percentages, so a small share can show as 0% even when some questions were challenging. The count beside each rate is exact; “none of N questions” means no question was challenging.

No questions recorded. “—” means there is nothing to calculate: no questions were recorded for that period on the calls tracked here. It does not mean there was no activity.

Fewer than 3 questions. A company-level rate is withheld when fewer than 3 questions were recorded for that company; the questions are still counted everywhere else.

Small samples. Profiles with fewer than 10 questions are marked Limited sample.

Reporting periods. Questions are grouped by the calendar quarter each company’s fiscal reporting period maps to, not by the date of the call. Periods without a calendar mapping are listed separately under their fiscal label.

Questions asked

Grouped by company, most questions first. Open a company to read its questions, newest reporting period first.

Showing 38 of 38 questions from 7 companies

CVNACarvana Co.14 questions · 7 reporting periods · 0 of 14 challenging
CVNA company page →

Calendar 2026 Q2

do you expect that to narrow as we get into the third quarter?

MarginGuidance ReliabilityTranscript · FY2026 Q2 →
Show response

Pointed to normal seasonality across GPU line items but declined line-by-line Q3 detail, deferring to overall guidance.

What does the slate look like for conversions geographically over the next 18 months?

Geographic ExpansionCapex InvestmentTranscript · FY2026 Q2 →
Show response

Described balancing optimal map placement vs where teams execute best, and noted the first fresh-build site is beginning, without a specific slate.

Calendar 2026 Q1

did you see any change in the complexion of your customers across income cohorts, or those all look very similar to what you were seeing in 2025

DemandMacroeconomicTranscript · FY2026 Q1 →
Show response

Ernie noted tax refunds were larger but coincided with Iran situation; hard to disentangle effects. Tax season conversion to vehicle demand was similar to or slightly softer than prior years.

it sounds like you might be positioned to hold retail GPU for the full year. And I'm curious on your thoughts on that in terms of seeing an improvement in the back half

Show response

Ernie declined to give precise GPU guidance but affirmed clear visibility to 13.5% EBITDA margin goal, acknowledging quarter-to-quarter noise but overall trajectory is intact.

Calendar 2025 Q4

if you got all of the locations to the top quartile, you'd get a $220 benefit per car. What is a reasonable time line to kind of move that bell curve to the right?

Cost PressureSupply ChainTranscript · FY2025 Q4 →
Show response

Attributed to new sites with single lines, newer managers. Expects to be in better spot in 3-6 months. Team fired up by the miss, which should accelerate improvement.

Can you talk about what the early kind of nascent uses are that you're implementing AI to do? And then if you're seeing anything in the competitive set

Cloud & AIInnovation & R&DTranscript · FY2025 Q4 →
Show response

Sebastian and AI tools enabling 30% retail/60% sell touchless transactions. Development speed improving materially. Business not subject to AI disruption given physical operations moat.

Calendar 2025 Q3

can you talk about kind of the health of the portfolio, whether you foresee needing to take incremental reserves there at all?

Show response

Attributed industry chatter to 2022-2023 cohorts. Carvana tightened credit in late 2023 and maintained tightness. Ally upsized agreement validates strong performance.

the timing of the formalization of these new third-party agreements, kind of what brought on that timing?

CreditCapital AllocationTranscript · FY2025 Q3 →
Show response

Described agreements as maturation of existing one-off relationships into formal programmatic sales with defined volume expectations and procedures.

Calendar 2025 Q2

do you have any metrics for what aided brand awareness would be for Carvana versus maybe some of your peers?

DemandCompetitive DynamicsTranscript · FY2025 Q2 →
Show response

Acknowledged having metrics but explicitly declined to share them, deflecting with humor.

I'm curious where your brand awareness now is nationally. And if you have a figure for where that might be in Phoenix?

DemandCompetitive DynamicsTranscript · FY2025 Q2 →
Show response

Discussed awareness/understanding/trust framework and testing both direct and brand marketing. Declined to provide specific awareness metrics.

Calendar 2025 Q1

I want to level set that, that means future gains, and we're not expecting kind of a retrenchment in GPU anytime soon

MarginCompetitive DynamicsTranscript · FY2025 Q1 →
Show response

Explicitly stated no imminent margin reduction planned. Fundamental gains shared with customers through experience improvements, not just price cuts.

are those things you're going to outline to us on the Street, so that we're aware of kind of where you're prioritizing that investment?

MarginGuidance ReliabilityTranscript · FY2025 Q1 →
Show response

Indicated likely future communication on investment priorities but declined to commit to specific format or timing.

Calendar 2024 Q4

Is there any way to kind of quantify what a faster delivery time means to you in conversion?

Innovation & R&DDemandTranscript · FY2024 Q4 →
Show response

Declined to quantify conversion impact of delivery speed. Noted same-day delivery still at early stages and not yet staffed for maximization.

From here kind of what are the pushes and pulls on GPU or should we really expect kind of leverage on that Carvana operations part of SG&A

MarginRevenue GrowthTranscript · FY2024 Q4 →
Show response

Confirmed targeting high end of 8-13.5% EBITDA margin range. Operations expense at $1,400 core plus $300 warranty. Majority of future gains to be shared with customers.

CMGChipotle Mexican Grill7 questions · 4 reporting periods · 1 of 7 challenging
CMG company page →

Calendar 2025 Q4

have you seen that consumer as well kind of a comeback? Is there anything to call out from a demographic standpoint?

DemandMacroeconomicTranscript · FY2025 Q4 →
Show response

Scott shared anecdote of Freepotle campaign driving lines of ~20-year-olds out the door. Digital gamification and LTOs showing outsized performance with younger cohort. Adam confirmed protein menu and Red Chimichurri particularly resonating with younger consumers.

was that successful in bringing in new customers to Chipotle or was it really kind of a frequency or upsell kind of dynamic?

Product LaunchDemandTranscript · FY2025 Q4 →
Show response

Scott confirmed protein launch drove both new customer acquisition and frequency/upsell. Extra protein adoption up 35% primarily as add-on purchases. Validates strategy of celebrating existing menu attributes.

Calendar 2025 Q3

Can you talk about how meaningful that has been, I think you referred to potentially yielding a step function and throughput. And I'm curious as to what the actual results are.

Innovation & R&DMarginTranscript · FY2025 Q3 →
Show response

Scott confirmed 175 restaurants live, another 100 this quarter. Seeing labor efficiency, better culinary/food scores, improved peak deployment and throughput. Declined to share specific metrics, saying all signs point up.

Is it fair to assume that you're going to exit the year with no price at this point?

Show response

Adam confirmed 2 points of price rolling off in December. May test in small number of restaurants later in Q4. Strategy still fluid.

Calendar 2025 Q1

how do you think about what's happening by income cohort? Is there anything to talk about there or the digital versus walk-in business

DemandMacroeconomicTranscript · FY2025 Q1 →
Show response

Scott confirmed no divergence by income, geography, or channel. Slowdown is broad-based across all segments, reinforcing macro thesis.

it seems to kind of have gapped more negatively in the first quarter than where it has been trending relative to the non-digital business

ChallengingDemandInnovation & R&DTranscript · FY2025 Q1 →
Show response

Scott noted marketplace holding steady but white-label delivery softening with shift to pickup and in-store. Described AI-powered welcome journey improvements.

Calendar 2024 Q4

I just wanted to maybe touch on your thoughts on full year restaurant level margin and your ability to spend that

MarginCost PressureTranscript · FY2024 Q4 →
Show response

Adam confirmed first-half pressure, second-half relief as portion investment offset takes hold. Produce slicers offset about half of remaining 50bps; supply chain efficiencies cover the rest.

CAVACAVA Group, Inc.6 questions · 6 reporting periods · 1 of 6 challenging
CAVA company page →

Calendar 2026 Q3

do you have any update on your test in catering? And I'd also be interested if you have any use cases

Product LaunchCloud & AITranscript · FY2026 Q2 →
Show response

Zack asked about catering and CAVA Core/Current; Schulman said a second catering market test launches this fall and cited support-center productivity gains from the data tools.

Calendar 2026 Q1

is there any inherent reason other than just general macro uncertainty that you would expect comps to decelerate

DemandGuidance ReliabilityTranscript · FY2025 Q4 →
Show response

Direct: guidance assumes ~90% new restaurant productivity (vs >100% in 2025) and a low-to-mid-single-digit comp algorithm despite better recent trends.

Calendar 2025 Q4

if that was a broader statement of the industry or if you're seeing something in particular with younger cohorts.

DemandMacroeconomicTranscript · FY2025 Q3 →
Show response

Explained the 25-35 cohort is visiting less frequently on macro pressure, not a CAVA-specific challenge; loyalty (up 36%) drives trial and frequency.

Calendar 2025 Q3

can you talk about how that's planned to be rolled out? And is that more of a human resources pipeline building initiative?

Show response

CEO said the AGM rollout starts in November, reaching about two-thirds of restaurants over six months, serving both leadership-pipeline and operations-support goals, especially at high-volume units.

Calendar 2025 Q2

you mentioned loyalty and a tiered structure as something that you're going to explore later this year

Subscriber GrowthDemandTranscript · FY2025 Q1 →
Show response

Brett explained the shift to an earn-and-bank-points model and the coming tiered structure, citing 340bps of loyalty revenue gain. Direct.

Calendar 2025 Q1

It seems like the imputed G&A is accelerating quite a bit in terms of dollar growth.

ChallengingMarginCost PressureTranscript · FY2024 Q4 →
Show response

CFO framed G&A as growing below revenue and unit count ex-stock-comp, with deliberate investment ahead of growth.

CCLCarnival4 questions · 3 reporting periods · 0 of 4 challenging
CCL company page →

Calendar 2025 Q4

Can you talk about where you ended with marketing as a percent of sales in '25, how do you think about that for '26?

Competitive DynamicsInnovation & R&DTranscript · FY2025 Q4 →
Show response

Weinstein said advertising is about 3.5% of revenue and the company is actively adapting to AI-driven changes in consumer search behavior, reallocating marketing dollars accordingly.

Calendar 2025 Q3

I'd be curious on what you're hearing from guests there.

Show response

Weinstein listed operational tweaks: ship scheduling optimization, more seating and umbrellas, more shading, addressing a rocky beach stretch, and F&B offering refinements.

Calendar 2025 Q2

It seems as if this would also kind of goose onboard spending quite a bit if if passengers are getting rewarded for total spend.

DemandCompetitive DynamicsTranscript · FY2025 Q2 →
Show response

Weinstein confirmed the program aims to improve customer engagement and lifetime value, noting too many loyal guests creates operational challenges for delivering benefits.

I think about a year ago, you talked about about 35% of onboard being prebooked. Can can you give us an update on where that stands today?

Show response

Weinstein said prebooked onboard spending is slightly above 35% but they don't have a specific target, focusing instead on providing guests multiple spending options.

RCLRoyal Caribbean Group3 questions · 3 reporting periods · 0 of 3 challenging
RCL company page →

Calendar 2026 Q2

maybe if you can refresh our memory on kind of how to make the spending more frictionless once on board

Innovation & R&DDemandTranscript · FY2026 Q2 →
Show response

Jason said app-based personalization to drive onboard spend will begin rolling out early next year, built on the company's guest data.

Calendar 2026 Q1

Are you making any itinerary changes given higher fuel either currently or looking out to '27, '28

Cost PressureMarginTranscript · FY2026 Q1 →
Show response

Naftali firmly stated no itinerary modifications due to fuel costs and no deferred spending. Cost improvements are sustained operational efficiencies, not deferrals, ensuring guest experience remains intact.

Calendar 2025 Q3

I wanted to talk through kind of the composition of your revenue as you ramp up more of the owned destination

Revenue GrowthProduct LaunchTranscript · FY2025 Q3 →
Show response

Michael Bayley explained Beach Clubs drive onboard/excursion revenue while Perfect Day drives ticket premium. Jason added Perfect Day Mexico will balance ticket and onboard, and Beach Clubs skew to onboard, all great margins and returns.

LULULululemon Athletica2 questions · 2 reporting periods · 0 of 2 challenging
LULU company page →

Calendar 2025 Q3

Are you seeing a change in the way the customer is shopping the brand? Or is that reflective of where you were choosing to do kind of the clearance activity?

Show response

Meghan attributed e-com outperformance to a combination of consumer behavior shift and clearance activity, as markdowns are cleared more through e-commerce channels.

Calendar 2024 Q4

how you're thinking about any potential tariff impact as it relates to next year? And if you think you're a better or worse positioned than your peers on the dynamic?

Trade TariffsCost PressureTranscript · FY2024 Q3 →
Show response

Frank detailed tariff exposure: approximately 3% of goods sourced from China, less than 0.5% from Mexico, nothing from Canada. Noted China and Mexico exposure likely below competitive landscape. Acknowledged broader tariffs on all country imports would have more significant impact, with the company evaluating P&L levers to manage.

Show 1 more company
SBUXStarbucks2 questions · 2 reporting periods · 0 of 2 challenging
SBUX company page →

Calendar 2026 Q1

I wanted to drill down a little bit on how you keep the momentum going forward. You touched on this a bit.

Innovation & R&DDemandTranscript · FY2026 Q2 →
Show response

Niccol emphasized Grow scorecard as the key diagnostic tool correlating to performance. Standards will be raised as more stores achieve targets. Leadership team stays close to coffeehouses through regular visits.

Calendar 2024 Q4

what part of the equation is the furthest off from that four-minute total?

Innovation & R&DDemandTranscript · FY2025 Q1 →
Show response

Brian clearly identified mobile ordering as the bottleneck due to lack of sequencing, contrasting it with the well-controlled drive-thru channel that has natural queue governors.

Challenge rate by company

Every company this analyst questioned, most questions first. A company-level rate is shown from 3 questions; below that it is withheld.

CompanyQuestionsChallenge rate
CVNA Carvana Co.140%none of 14 questions
CMG Chipotle Mexican Grill714%1 of 7 questions
CAVA CAVA Group, Inc.617%1 of 6 questions
CCL Carnival40%none of 4 questions
RCL Royal Caribbean Group30%none of 3 questions
LULU Lululemon Athletica2—Rate withheld: fewer than 3 questions
SBUX Starbucks2—Rate withheld: fewer than 3 questions
  • CVNA
    Carvana Co. · 14 questions
    0%none of 14 questions
  • CMG
    Chipotle Mexican Grill · 7 questions
    14%1 of 7 questions
  • CAVA
    CAVA Group, Inc. · 6 questions
    17%1 of 6 questions
  • CCL
    Carnival · 4 questions
    0%none of 4 questions
  • RCL
    Royal Caribbean Group · 3 questions
    0%none of 3 questions
  • LULU
    Lululemon Athletica · 2 questions
    —rate withheld: under 3 questions
  • SBUX
    Starbucks · 2 questions
    —rate withheld: under 3 questions

Activity by reporting period

Questions recorded for each calendar quarter that companies’ reporting periods map to (not the call date), with the challenge rate for that period. Periods inside the range with no questions are shown as “No questions recorded”.

Questions by calendar reporting period
Calendar periodQuestionsChallenge rateCompanies
2024 Q450%none of 5 questions4
2025 Q1540%2 of 5 questions3
2025 Q250%none of 5 questions3
2025 Q380%none of 8 questions6
2025 Q460%none of 6 questions4
2026 Q150%none of 5 questions4
2026 Q230%none of 3 questions2
2026 Q310%none of 1 question1
  1. 2024 Q45 questions · challenge rate 0% (none of 5 questions) · 4 companies
  2. 2025 Q15 questions · challenge rate 40% (2 of 5 questions) · 3 companies
  3. 2025 Q25 questions · challenge rate 0% (none of 5 questions) · 3 companies
  4. 2025 Q38 questions · challenge rate 0% (none of 8 questions) · 6 companies
  5. 2025 Q46 questions · challenge rate 0% (none of 6 questions) · 4 companies
  6. 2026 Q15 questions · challenge rate 0% (none of 5 questions) · 4 companies
  7. 2026 Q23 questions · challenge rate 0% (none of 3 questions) · 2 companies
  8. 2026 Q31 question · challenge rate 0% (none of 1 question) · 1 company

Topics

Topics tagged on this analyst’s questions.

  • Demand18
  • Margin11
  • Innovation & R&D8
  • Cost Pressure5
  • Competitive Dynamics5
  • Product Launch4
  • Macroeconomic4
  • Guidance Reliability3
  • Pricing3
  • Cloud & AI2
Show all 19 topics
  • Credit2
  • Revenue Growth2
  • Geographic Expansion1
  • Capex Investment1
  • Supply Chain1
  • Capital Allocation1
  • Labor Market1
  • Subscriber Growth1
  • Trade Tariffs1