Sydney Wagner

can you just update us on the progress of closing the profitability gap between digital and store sales?

what you view as the primary driver of loyalty within the Ulta ecosystem?

what you think about are the most important elements of the business to maintain your competitive moat in the category, and what helps you continue to win new brands?

Can you just share how you understand that trend? Do you think about it as trade up? Is it more brand or innovation driven?