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Analyst
Scott Marks
Period: Reporting periods mapped to calendar 2025 Q1 – 2026 Q3 (7 quarters).
- Questions
- 48on tracked calls
- Challenge rate
- 0%none of 48 questions
- Companies
- 8questioned at least once
- Reporting periods
- 7with questions
These figures cover the whole profile: every tracked question, all reporting periods.
How to read these numbers
Challenge rate is the share of questions that pushed back, pressed for specifics or questioned management’s assumptions. It describes how questions were asked on the calls tracked here; it does not measure whether any view turned out to be right.
Rounding. Rates are rounded to whole percentages, so a small share can show as 0% even when some questions were challenging. The count beside each rate is exact; “none of N questions” means no question was challenging.
No questions recorded. “—” means there is nothing to calculate: no questions were recorded for that period on the calls tracked here. It does not mean there was no activity.
Fewer than 3 questions. A company-level rate is withheld when fewer than 3 questions were recorded for that company; the questions are still counted everywhere else.
Small samples. Profiles with fewer than 10 questions are marked Limited sample.
Reporting periods. Questions are grouped by the calendar quarter each company’s fiscal reporting period maps to, not by the date of the call. Periods without a calendar mapping are listed separately under their fiscal label.
Questions asked
Grouped by company, most questions first. Open a company to read its questions, newest reporting period first.
Showing 48 of 48 questions from 8 companies
HSYHershey Company (The)11 questions · 6 reporting periods · 0 of 11 challenging
Calendar 2026 Q2
wondering if you can give us an idea of the shape of Q3, Q4 across the different segments
Show response
Marks sought the Q3/Q4 top-line shape by segment; Voskuil guided to organic net sales growth in both quarters for NA confection but declined granular phasing. Partial.
Calendar 2026 Q1
Could you help us understand the drivers behind that? I know you called out March Madness as tentpole
Show response
Kirk credited Olympics campaign lift for Hershey brand and March Madness tentpole for Reese's. Strong demand creation translating to core brand growth.
Just curious if you can give us an update on your thoughts around the cocoa market
Show response
Steve holds cautious long-term view but anticipates near-term surplus from supply diversification. Downside in cocoa could trigger upside to 2027-2028 outlook.
Calendar 2025 Q4
wondering if you can just kind of share how you're thinking about some of those tail brands and how we should be thinking about investment in those going forward
Show response
Kirk described world-class portfolio management: clear brand roles, deliberate investment across entire portfolio. Want small brands to become next billion-dollar brands. Leveraging nonworking media for new brands and occasions.
should we assume that means that your cocoa cost in '26 is actually in line with that of '25
Show response
Steve confirmed cocoa slightly above 2025 but hedged above current spot. Some downside participation structures available in 2026. Placing hedges now for 2027 would mean deflation. Structured hedging policy to capture opportunities.
Calendar 2025 Q3
wondering if you can share with us some context around how you're thinking about potential SNAP headwinds for the business
Show response
Kirk noted only 2% of SNAP dollars in CMG. Expected minimal impact in 2026. Depends on consumer behavior within SNAP program. Continuously monitoring.
just wondering if you can share with us your thoughts around what exactly you're seeing with the consumer
Show response
Kirk acknowledged consumer pressure from macro headlines but noted CMG category remains resilient and running at historic levels. Confident in category dynamics despite challenged consumer.
Calendar 2025 Q2
what kind of response have you had from convenience retailers in terms of some of your new initiatives and innovations
Show response
Michele noted gold standard planograms driving significant high single-digit category growth for retailers. Innovation coming in H2 to further advance momentum. Growth despite continued trip declines.
how much recoveries may be expected to come from that West Africa region relative to how much is expected to come from sources outside
Show response
Steve cited positive signs: grinds down high single digits, butter ratios off peak, modest current-crop surplus, strong next main crop. New origins growing double digits. Speculators reducing positions.
Calendar 2025 Q1
Cocoa prices in the market do come down, whether it be next year or the year after, how would you think about reinvesting in the business
Show response
Steve noted brand investment, capabilities, technology, marketing and innovation haven't been curtailed. Would also deploy cash back to shareholders.
Wondering if you can just share anything on maybe performance or trends you're seeing across other channels
Show response
Michele noted value-driven channel migration to club, dollar, and online. Take-home segment strong with mid-single-digit growth. No significant change in channel trends beyond C-store.
SJMJ.M. Smucker Company (The)9 questions · 5 reporting periods · 0 of 9 challenging
Calendar 2026 Q3
do you have kind of a size of the prize, let's say, for that brand in terms of what you think
Show response
Smucker declined to size the runway beyond $1B but expressed confidence in continued growth and household penetration.
Calendar 2026 Q2
the other segments marketing spend, SD and A, how should we be thinking about cadence as we progress through fiscal 27?
Show response
Tucker gave a directional quarterly EPS cadence for fiscal 2027 while declining to provide formal quarterly guidance.
they came in materially ahead of what folks were expecting. Just wondering if you can help us understand the drivers
Show response
Tucker quantified a ~$0.15 Q4 over-delivery from volume, gross margin, and SD&A control across frozen handheld and pet.
Calendar 2026 Q1
how should we be thinking about kind of the, I guess, more traditional channels just in terms of distribution runway left versus maybe innovations on shelf
Show response
Mark notes Uncrustables has broad distribution in traditional channels. Future growth driven by innovation (high-protein), household penetration gains, and Away From Home expansion.
you made a comment in the prepared remarks about the category as a whole rebounding. And just wondering if you can kind of help us understand a little bit about what's going on there
Show response
Mark attributes rebound to humanization/premiumization trends. Innovation delivering against premiumization. Base biscuit value segment also performing. Strategy to win across segments.
Calendar 2025 Q4
In terms of EPS growth, expectations for on algo were better. Obviously, the tariff relief provides a significant tailwind. So just wondering maybe how we should be thinking about base business exp...
Show response
Tucker declines specific FY27 guidance but frames building blocks: stable commodities, tariff-off, debt paydown, business momentum. Will provide outlook at Q4 earnings call.
we've heard some of your competitors speak to the need to reduce prices to offer value for the consumer. And we obviously haven't heard your team talk about that much
Show response
Mark highlights portfolio breadth offering value at all price points. If coffee costs deflate, would pass savings to consumers. No plans for broad-based price cuts.
Calendar 2025 Q3
Wondering if you can clarify maybe how much in sales that represents of that part of the business and how we should think about the impact of that for this year
Show response
Mark declines to quantify specific sales impact, instead redirecting to the expected offset from Donettes (3x size of next brand) and core brand focus.
if for instance, some exemption does come through on that, you know, how maybe should we be thinking about, you know, the pricing actions that you mentioned in the winter
Show response
Tucker cautions that relief wouldn't fully reverse the $0.50 due to timing, costs already being realized. Would need to revise both FY26 and FY27 impact depending on timing.
MKCMcCormick & Company8 questions · 5 reporting periods · 0 of 8 challenging
Calendar 2026 Q3
Wondering if you could just help us understand some of the key drivers within that business.
Show response
Foley credited mayonnaise and share gains in herbs and spices and reiterated a strong long-term outlook, without quantifying Q4 or next year.
Calendar 2026 Q1
has kind of changed your time line for this or giving you any sense of urgency to get this done
Show response
Brendan said deal is about long-term potential, not driven by near-term macro conditions. Emphasized structural flavor tailwinds and emerging growth opportunity as the underlying drivers. Both teams laser-focused on managing current businesses to deliver plans.
how some of those dynamics impact your thinking on this
Show response
Brendan said no specific geopolitical dynamic changed deal thinking. Reiterated long-term strategic perspective as the driving framework.
Calendar 2025 Q4
wondering if you can share maybe a little bit more detail in terms of how you're thinking about different parts of the world
Show response
Brendan provided full regional outlook: China expecting continued gradual growth with strength in retail, mid-China food service, and QSR (food service high-end soft). Australia and SE Asia growing well. EMEA consumer volume growth with pricing, flavor solutions expected to improve. Americas driven by innovation and distribution. Latin America/McCormick de Mexico expected to have a good year.
Calendar 2025 Q3
Just wondering if you can share some thoughts on what you're seeing and what gives you the confidence in that gradual recovery continuing
Show response
Brendan said Q3 impacted by austerity measures affecting high-end dining. Retail business showing strength with distribution expansion in smaller format stores. Lapping easier Q4 comparison. Year-to-date Asia Pacific up about 2%.
wondering maybe if you can give us a sense of magnitude of impact, let's say, for the reformulations
Show response
Brendan reframed as a timing question rather than magnitude. Said larger reformulation projects take time for validation, 2027 referenced as example timeline. Sees reformulation as continuation of industry innovation making brands more relevant.
Calendar 2025 Q2
what are discussions like with retailers right now? Are they kind of more receptive to innovations?
Show response
Brendan described very positive, collaborative retailer conversations. Category management approach driving distribution growth as byproduct. Strength across innovation, revenue management, and high brand marketing support.
you had spoken to maybe some more volatile growth trends within the flavor solutions business, just given the timing of wins and other things
Show response
Brendan expects Americas trends to sustain with typical lumpiness. EMEA expected to stabilize from weak prior-year comparisons. Asia Pacific consistent with H1. Marcos added some pricing coming through in H2 Flavor Solutions.
CAGConagra Brands6 questions · 4 reporting periods · 0 of 6 challenging
Calendar 2026 Q3
Any updates you can share with us in terms of what you're seeing? Have things improved, gotten worse?
Show response
Marks asked for a consumer update; Brase called the consumer muted and bifurcated by income but relatively stable, with C-store more pressured by gas prices.
Calendar 2026 Q2
what milestones are you looking for that kind of signal to the investment community
Show response
Brase cited service levels of 98% to 98.5% and minimizing business interruptions as the cleanest markers, with inventory and working capital as additional indicators.
Calendar 2026 Q1
how much of that was driven by some of the retailer inventory adjustments? And how much of it would you attribute to just recovery from the supply chain disruptions a year ago?
Show response
Sean acknowledged Q2→Q3 merchandising shift but emphasized 2-year shipments track consumption with no material gap. Hero of takeaway has been velocity driven by innovation strength, not just shelf recovery.
I know last quarter, you've been talking about the new big chicken facility, talking about bringing in-house some production and that had been on track.
Show response
Sean confirmed both baked and fried chicken projects on track. Dave added baked project is complete with volume repatriation starting this year, becoming a full-year tailwind in FY2027. Fried investment will extend longer.
Calendar 2025 Q4
There was a pretty sizable impairment charge taken in the quarter. I don't believe I saw any details in the press release.
Show response
Dave explained the impairment was triggered by sustained stock price decline requiring goodwill/brand impairment testing. Driven by increased discount rate, not changed business forecasts. Guidance held, indicating fundamental outlook unchanged.
Could you just remind us how you're thinking about the cadence of repatriating some of that production and how we should be thinking about the magnitude and cadence of the margin improvement
Show response
Sean highlighted baked chicken project complete, fried chicken capacity investment underway for Banquet Mega Filets. Dave confirmed transition on track and incorporated into FY2026 margin and profit forecast.
GISGeneral Mills4 questions · 3 reporting periods · 0 of 4 challenging
Calendar 2026 Q3
you called out working with a partner to stand up a new packaging facility to help with some flexibility there.
Show response
Within the $3 billion transformation, Dana said they recently signed an external partner to speed packaging innovation and e-commerce growth, but it's early days with little detail.
Calendar 2026 Q1
Could you help us understand what parts of the NAR and Pet business were impacted
Show response
Dana noted NAR net sales and retail sales slightly off in Q3 but expected to revert in Q4; Pet had about three-point gap but current guidance assumes neutral Pet inventory in Q4 given historical unpredictability.
Can you help us understand the swing factors that could push results towards one end or the other?
Show response
Kofi outlined Q4 range drivers: top line supported by ~200bps inventory reversal plus trade timing; profit range wider with supply chain cost recovery being the key variable, plus 53rd week as a mechanical tailwind.
Calendar 2025 Q2
we saw a lot of products that are putting protein front and center. So just wondering how those are performing
Show response
Dana McNabb highlighted almost $100M of protein ideas with Cheerios Protein exceeding expectations; seasonal innovation up 50% in FY26 plan.
KRKroger4 questions · 3 reporting periods · 0 of 4 challenging
Calendar 2026 Q3
we have heard more recently from a number of suppliers, larger suppliers, that they intend to take pricing
Show response
Gregory cited the our-brands portfolio, SmartWay expanding toward 1,000 items, Private Selection and Simple Truth, as the toolkit, and said he will not use inflation to drive sales.
Calendar 2026 Q2
what you're seeing from the consumer, specifically across different income cohorts
Show response
Greg said SNAP cuts hit hardest in three states and high fuel prices drove some basket trade-down benefiting Our Brands, but gave no specific income-cohort figures and said share data shows Kroger is managing through.
Calendar 2025 Q2
in light of some of the political backdrop with ban on some artificial food [dyes] and other potential regulatory changes down the pipe. Wondering if you thought about how that might impact the cen...
Show response
Ron acknowledged dye-ban trend with CPGs reformulating products. KR addressing it for Own Brands. More focused on tariffs currently, minimal tariff impact seen, pushing back on supplier cost pass-throughs and discontinuing some items.
Have you seen any change in strategy from your branded suppliers, whether it be promotional or otherwise?
Show response
Ron said CPG partner strategies remain steady state with no increased aggression on pricing or promotion in response to Our Brands growth.
Show 2 more companies
MDLZMondelez International4 questions · 2 reporting periods · 0 of 4 challenging
Calendar 2026 Q2
obviously, took up the top line guide but held EPS. Wondering if you can help us understand any puts and takes
Show response
Amit explained the reinvestment choice, Middle East cost, and the Q4-weighted below-the-line phasing from cocoa and interest/tax laps.
wondering if you could just share maybe some initial observations now that you are almost a month in
Show response
Amit gave a substantive first-impressions answer covering portfolio, emerging markets runway and productivity opportunities.
Calendar 2025 Q4
you made some comments in the prepared remarks about continued investment in cocoa grown regions. Maybe outside of West Africa
Show response
Dirk outlined geographic diversification: Ecuador and Brazil stepping up production with different farming models (large farms in Brazil, cooperatives in Ecuador). Long-term agreements in place. Also investing in lab-grown cocoa (not GMO). Reduces risk from Ghana/Ivory Coast at 60-65% of global supply.
I don't believe I've heard any discussion thus far about GLP-1 and some of the more recent developments in that market
Show response
Dirk modeled quarterly. No short-term impact given modest adoption rate and benign calorie reduction. Even at 10-20% US adoption over ten years, only 0.5% to 1.5% effect on overall volumes. Almost negligible. Price declines and oral approvals factored in.
KHCKraft Heinz2 questions · 2 reporting periods · 0 of 2 challenging
Calendar 2026 Q2
Just wondering if you can kind of help us understand how you're approaching those actions
Show response
Steve identified Oscar Mayer Deli Fresh as the core issue, citing new packaging now nearly fully in market with early encouraging signs, and better performance in bacon and hotdogs.
Calendar 2026 Q1
Can you help us understand what is happening both in the U.S. and abroad, and how you think about the improvements within that part of the business
Show response
CEO acknowledged macro pressure on away-from-home but sees strategic opportunity through brand strength, especially Heinz beyond ketchup into mayo and spreads. Early 2026 momentum building with share gains in U.S. sauces portfolio. Investing as strategic outlet.
Challenge rate by company
Every company this analyst questioned, most questions first. A company-level rate is shown from 3 questions; below that it is withheld.
| Company | Questions | Challenge rate |
|---|---|---|
| HSY Hershey Company (The) | 11 | 0%none of 11 questions |
| SJM J.M. Smucker Company (The) | 9 | 0%none of 9 questions |
| MKC McCormick & Company | 8 | 0%none of 8 questions |
| CAG Conagra Brands | 6 | 0%none of 6 questions |
| GIS General Mills | 4 | 0%none of 4 questions |
| KR Kroger | 4 | 0%none of 4 questions |
| MDLZ Mondelez International | 4 | 0%none of 4 questions |
| KHC Kraft Heinz | 2 | —Rate withheld: fewer than 3 questions |
- HSYHershey Company (The) · 11 questions0%none of 11 questions
- SJMJ.M. Smucker Company (The) · 9 questions0%none of 9 questions
- MKCMcCormick & Company · 8 questions0%none of 8 questions
- CAGConagra Brands · 6 questions0%none of 6 questions
- GISGeneral Mills · 4 questions0%none of 4 questions
- KRKroger · 4 questions0%none of 4 questions
- MDLZMondelez International · 4 questions0%none of 4 questions
- KHCKraft Heinz · 2 questions—rate withheld: under 3 questions
Activity by reporting period
Questions recorded for each calendar quarter that companies’ reporting periods map to (not the call date), with the challenge rate for that period. Periods inside the range with no questions are shown as “No questions recorded”.
| Calendar period | Questions | Challenge rate | Companies |
|---|---|---|---|
| 2025 Q1 | 2 | 0%none of 2 questions | 1 |
| 2025 Q2 | 7 | 0%none of 7 questions | 4 |
| 2025 Q3 | 6 | 0%none of 6 questions | 3 |
| 2025 Q4 | 9 | 0%none of 9 questions | 5 |
| 2026 Q1 | 11 | 0%none of 11 questions | 6 |
| 2026 Q2 | 8 | 0%none of 8 questions | 6 |
| 2026 Q3 | 5 | 0%none of 5 questions | 5 |
- 2025 Q12 questions · challenge rate 0% (none of 2 questions) · 1 company
- 2025 Q27 questions · challenge rate 0% (none of 7 questions) · 4 companies
- 2025 Q36 questions · challenge rate 0% (none of 6 questions) · 3 companies
- 2025 Q49 questions · challenge rate 0% (none of 9 questions) · 5 companies
- 2026 Q111 questions · challenge rate 0% (none of 11 questions) · 6 companies
- 2026 Q28 questions · challenge rate 0% (none of 8 questions) · 6 companies
- 2026 Q35 questions · challenge rate 0% (none of 5 questions) · 5 companies
Topics
Topics tagged on this analyst’s questions.
- Demand17
- Revenue Growth11
- Macroeconomic7
- Margin7
- Supply Chain7
- Competitive Dynamics7
- Pricing6
- Cost Pressure6
- Capex Investment4
- Guidance Reliability4
Show all 18 topics
- Capital Allocation4
- M&A3
- Product Launch3
- Innovation & R&D3
- Geographic Expansion2
- Regulation Policy2
- Inventory1
- Trade Tariffs1