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Analyst
Dana Telsey
Period: Reporting periods mapped to calendar 2024 Q3 – 2026 Q3 (9 quarters).
- Questions
- 34on tracked calls
- Challenge rate
- 0%none of 34 questions
- Companies
- 8questioned at least once
- Reporting periods
- 9with questions
These figures cover the whole profile: every tracked question, all reporting periods.
How to read these numbers
Challenge rate is the share of questions that pushed back, pressed for specifics or questioned management’s assumptions. It describes how questions were asked on the calls tracked here; it does not measure whether any view turned out to be right.
Rounding. Rates are rounded to whole percentages, so a small share can show as 0% even when some questions were challenging. The count beside each rate is exact; “none of N questions” means no question was challenging.
No questions recorded. “—” means there is nothing to calculate: no questions were recorded for that period on the calls tracked here. It does not mean there was no activity.
Fewer than 3 questions. A company-level rate is withheld when fewer than 3 questions were recorded for that company; the questions are still counted everywhere else.
Small samples. Profiles with fewer than 10 questions are marked Limited sample.
Reporting periods. Questions are grouped by the calendar quarter each company’s fiscal reporting period maps to, not by the date of the call. Periods without a calendar mapping are listed separately under their fiscal label.
Questions asked
Grouped by company, most questions first. Open a company to read its questions, newest reporting period first.
Showing 34 of 34 questions from 8 companies
RLRalph Lauren Corporation8 questions · 7 reporting periods · 0 of 8 challenging
Calendar 2026 Q2
you mentioned you had 90 basis points of leverage in non-marketing expense
Show response
Justin cited a cost-optimization culture balancing leverage with marketing reinvestment; Patrice framed quality wholesale's role and a little more than 70% DTC mix going forward. Direct.
Calendar 2026 Q1
When you look at the trends in China, the cultural resonance, can you just unpack it a bit
Show response
Patrice emphasized 4-year sustained 20%+ CAGR in China driven by brand values, cross-generational appeal, and local activations on Douyin. Guided mid teens China growth for FY27 while focused on long-term brand building.
Calendar 2025 Q3
anything different you're seeing in outlet from full-price? And with the AUR increases, how is trajectory
Show response
Patrice said broadly consistent performance across full price, outlet, and digital with disproportionate digital growth. Expect to continue expanding full price stores globally. Outlet doors not expected to expand; some consolidation and closures planned. Justin said supply chain well positioned with significantly diversified sourcing and strong partnerships.
Calendar 2025 Q2
in North America, what did you see from full price and the outlet channel trends? Was there a difference in performance
Show response
Justin noted strong quality of sales with AUR leading and promotional discounts declining. Digital saw nice acceleration from site interventions. Patrice said China driven by Shanghai Re-See show, 6/18 activation, Douyin live shopping, and Polo Play handbag launch. Q1 pricing mostly elevation and discount reduction, not tariffs.
Calendar 2025 Q1
how are you thinking about marketing spend? And, Patrice, the potential categories of women, outerwear, and handbags did very well up high teens
Show response
Marketing at 7.3% of revenue to continue at similar level in FY2026. High-potential categories building scale with significant TAM. SoHo flagship purchased for long-term ecosystem investment.
Calendar 2024 Q4
given the acceleration you've seen around the world, particularly in North America, what changed and how is the outlook performance
Show response
Justin noted strong full-price and outlet performance with quality of sales across regions. Patrice discussed AI applications in creativity, predictive buying, and allocation tools.
Calendar 2024 Q3
what percent of your goods are directly imported, how much -- and including how much comes from China
Show response
Patrice said sourcing footprint significantly diversified over 7+ years with alternate production and nearshoring. China is high single-digit % of sourced units.
the progress that you made both in the core assortment, where basically it accelerated to up low double digits
Show response
Patrice confirmed consistent product resonance globally. Core driven by Polo Shirts, cable knit sweaters, sports coats. Women's and handbags growing across geographies.
ROSTRoss Stores8 questions · 8 reporting periods · 0 of 8 challenging
Calendar 2026 Q3
Any update on apparel or on ladies and how that performed? And then the uptick in the new store openings
Show response
Jim said every major category comped positive; Hartshorn cited Northeast expansion and a plan for sustained 5% unit growth.
Calendar 2026 Q2
any different demographic profile younger, maybe wealthier with a trade down, anything you are seeing there
Show response
Conroy noted customer growth across every demographic, with the 18-to-24 cohort outperforming virtually every other tracked retailer. Marketing spend got leverage in Q1 with no material increases planned.
Calendar 2026 Q1
Is it the same strategies that give you confidence in dd's and that you're seeing the results on
Show response
Conroy attributed DD's confidence to merchandising strategy and very strong performance trends. No change in store size. FY2026 openings primarily in older markets, benefiting from Rite Aid bankruptcy real estate. More weighted to summer and fall opening groups.
Calendar 2025 Q4
Are you seeing a trade down to the core Ross Stores, Inc.? What are you seeing in DD's?
Show response
Hartshorn confirmed broad-based growth across income levels with no trade-down distinction. About 70% of openings in existing markets, 30% in newer markets. Northeast returns expected to be strong with denser population supporting higher sales.
Calendar 2025 Q3
Can you expand on apparel and what you've been seeing there with the initiatives that you've put in place and also on home
Show response
Ladies business comping above chain. Home was comp eroding but turned positive in July after organizational changes. Rite Aid bankruptcy provided store acquisition opportunities.
Calendar 2025 Q2
was there a difference between the stores along the border versus the base? And also any color on how dd's has done
Show response
Border stores in Texas and northern border underperformed due to cross-border traffic delays. DD's was comp enhancing with strong sequential improvement. Merch margin expected neutral ex-tariffs.
Calendar 2025 Q1
from those accomplishments there in that chain, what do you bring to Ross stores that you think can be impactful to the business model
Show response
Conroy drew parallels to Boot Barn transformation in store environment and marketing. Also confirmed tariff response will mirror prior cycle: negotiate costs, adjust mix, selective price increases.
Calendar 2024 Q4
how do you think of your assortment and pricing relative to the tariffs that may come into place
Show response
medium
LULULululemon Athletica6 questions · 6 reporting periods · 0 of 6 challenging
Calendar 2026 Q3
What are you seeing in response to the new product for men's, women's tops and bottoms?
Show response
Asked about product response by category and whether pricing was a factor; Frank detailed what's working (away-from-body, Define, Scuba) but did not address pricing.
Calendar 2026 Q2
how much of the weakness in the top line is coming from maybe the shift to more fashion versus what lulu is doing
Show response
Frank attributed the slowdown to negative brand commentary and underperforming launches, and guided gross margin 90bps below last year.
Calendar 2026 Q1
did you grow share this quarter? Did it stay the same? What do you see in the growth of premium athletic
Show response
Meghan confirmed share maintained in total apparel but lost less than 1 point in activewear. Remained #1 women's activewear in U.S. New successes across both tops and bottoms including Unrestricted Power, ThermoZen, EasyFive, Groove Wide-Leg, and run capsule.
Calendar 2025 Q4
how did the segment perform this quarter versus how you performed? And then as you think about the newness that's flowing in, which segments should we be seeing first
Show response
Calvin noted share held in premium athletic but slight share loss in performance apparel due to consumer trade-down. Spring 2026 newness across train, Scuba updates, Swiftly, and ABC franchises. CEO search focused on growth and transformation.
Calendar 2025 Q2
can you expand on those mitigation efforts and what you're thinking about, whether it's price increases, diversifying sourcing
Show response
Meghan outlined pricing on a small portion of assortment plus sourcing efficiency actions impacting H2. Calvin detailed balanced newness success across lifestyle (Daydrift, Be Calm) and activity (Glow Up, Align No Line).
Calendar 2025 Q1
How are you planning for international go forward? And how do you think of the activations there?
Show response
Calvin explained activations are customized by market maturity globally. Meghan detailed 100bps op margin decline with FX and tariffs comprising over 50% of the headwind.
ULTAUlta Beauty4 questions · 4 reporting periods · 0 of 4 challenging
Calendar 2026 Q2
as you think about the margin comparisons going forward, either on SG&A or gross margin
Show response
CFO described a balanced first-half/second-half profit profile, with stronger gross margin and shrink benefits early and SG&A leverage later.
Calendar 2025 Q4
what are you seeing on prestige and mass? Is there a difference? And as you go forward through this holiday season, is the newness at all different this holiday season than it was last year
Show response
Gained prestige share in both B&M and digital (skin, fragrance, improving hair trends). Gained mass share primarily through mass makeup. Space NK learnings: clienteling, agility, small-box high-street efficiency. Protecting what makes Space NK unique.
Calendar 2025 Q3
what is the pathway going forward to the opportunity to have increased operating margins on a go-forward basis?
Show response
Kecia noted momentum continuing from Unleashed plan. Chris explained H2 deleverage from inflationary pressures, moderating shrink benefit, investment timing shift and higher incentive comp.
Calendar 2025 Q1
How are you thinking about the in-store experience and guest presentation needs to change?
Show response
Kecia framed Unleashed as internal prioritization of existing Investor Day strategies, not new information. Addressed execution accountability through transformation office.
TJXTJX Companies3 questions · 3 reporting periods · 0 of 3 challenging
Calendar 2026 Q2
one of the banners that I've seen that seems to be doing nicely is Sierra Trading Post. Any updates there?
Show response
Herrman highlighted Sierra's unique lifestyle DNA with good/better/best assortment attracting upper-income customers, projecting it as a growing bottom-line contributor in five years.
Calendar 2025 Q3
How are you thinking about the merch margin going going forward given the planning of tariffs
Show response
John noted flat Q2 merch margin despite tariffs with favorable markdowns. On stores, on track for 130+ net new stores with plenty of locations available, plus ~500 remodels planned.
Calendar 2024 Q4
how do you think of marketing as a percent of sales going forward? How is it different this holiday season from last
Show response
Ernie noted increased marketing spend with an offensive posture, emphasizing breakthrough creative aimed at educating consumers who haven't shopped TJX. John confirmed relocations have shown positive results.
DECKDeckers Brands2 questions · 2 reporting periods · 0 of 2 challenging
Calendar 2025 Q4
any difference by brand of e-commerce and stores? And what are your plans for opening stores this year
Show response
CEO confirmed no SAC exposure. Both retail and e-commerce channels performed well. Named specific wholesale partners performing well: Journeys, Foot Locker, ESG, run specialty. HOKA tied with Brooks for #1/#2 in run specialty channel.
Calendar 2024 Q3
the earlier wholesale shipments. Is it from all categories of wholesale accounts? Does it differ by brand
Show response
CFO explained dynamics differ by brand. UGG partners are buying earlier and participating in growth. HOKA benefited from new door openings. Both drove higher Q2 wholesale but will impact H2 growth.
Show 2 more companies
TPRTapestry, Inc.2 questions · 2 reporting periods · 0 of 2 challenging
Calendar 2025 Q1
the marketing obviously is very effective, how do you think about marketing by channel and what you're looking at?
Show response
Joanne highlighted marketing investment growth from 3-4% to approaching 10% of sales with compounding effects. Todd described spike-and-sustain approach with 2 major campaigns annually and experiential retail.
Calendar 2024 Q3
how do you think of the balance between introducing newness in core collections and also existing collections? And how do you see pricing evolving
Show response
Todd explained foundation of cutting unproductive tail, then innovating within icons (Tabby) while launching differentiated new families (New York collection).
ELEstée Lauder Companies (The)1 question · 1 reporting period · 0 of 1 challenging
Calendar 2024 Q4
what are the markers you're looking for to show the proof points that it's working? And how are you thinking about the travel retail channel
Show response
Stéphane outlined five KPIs: consumer coverage expansion, transformative innovation speed, consumer-facing ROI tracking, PRGP execution, and ways-of-working simplification. Travel retail remains important but reducing dependency in East while expanding in West.
Challenge rate by company
Every company this analyst questioned, most questions first. A company-level rate is shown from 3 questions; below that it is withheld.
| Company | Questions | Challenge rate |
|---|---|---|
| RL Ralph Lauren Corporation | 8 | 0%none of 8 questions |
| ROST Ross Stores | 8 | 0%none of 8 questions |
| LULU Lululemon Athletica | 6 | 0%none of 6 questions |
| ULTA Ulta Beauty | 4 | 0%none of 4 questions |
| TJX TJX Companies | 3 | 0%none of 3 questions |
| DECK Deckers Brands | 2 | —Rate withheld: fewer than 3 questions |
| TPR Tapestry, Inc. | 2 | —Rate withheld: fewer than 3 questions |
| EL Estée Lauder Companies (The) | 1 | —Rate withheld: fewer than 3 questions |
- RLRalph Lauren Corporation · 8 questions0%none of 8 questions
- ROSTRoss Stores · 8 questions0%none of 8 questions
- LULULululemon Athletica · 6 questions0%none of 6 questions
- ULTAUlta Beauty · 4 questions0%none of 4 questions
- TJXTJX Companies · 3 questions0%none of 3 questions
- DECKDeckers Brands · 2 questions—rate withheld: under 3 questions
- TPRTapestry, Inc. · 2 questions—rate withheld: under 3 questions
- ELEstée Lauder Companies (The) · 1 question—rate withheld: under 3 questions
Activity by reporting period
Questions recorded for each calendar quarter that companies’ reporting periods map to (not the call date), with the challenge rate for that period. Periods inside the range with no questions are shown as “No questions recorded”.
| Calendar period | Questions | Challenge rate | Companies |
|---|---|---|---|
| 2024 Q3 | 4 | 0%none of 4 questions | 3 |
| 2024 Q4 | 4 | 0%none of 4 questions | 4 |
| 2025 Q1 | 5 | 0%none of 5 questions | 5 |
| 2025 Q2 | 3 | 0%none of 3 questions | 3 |
| 2025 Q3 | 4 | 0%none of 4 questions | 4 |
| 2025 Q4 | 4 | 0%none of 4 questions | 4 |
| 2026 Q1 | 3 | 0%none of 3 questions | 3 |
| 2026 Q2 | 5 | 0%none of 5 questions | 5 |
| 2026 Q3 | 2 | 0%none of 2 questions | 2 |
- 2024 Q34 questions · challenge rate 0% (none of 4 questions) · 3 companies
- 2024 Q44 questions · challenge rate 0% (none of 4 questions) · 4 companies
- 2025 Q15 questions · challenge rate 0% (none of 5 questions) · 5 companies
- 2025 Q23 questions · challenge rate 0% (none of 3 questions) · 3 companies
- 2025 Q34 questions · challenge rate 0% (none of 4 questions) · 4 companies
- 2025 Q44 questions · challenge rate 0% (none of 4 questions) · 4 companies
- 2026 Q13 questions · challenge rate 0% (none of 3 questions) · 3 companies
- 2026 Q25 questions · challenge rate 0% (none of 5 questions) · 5 companies
- 2026 Q32 questions · challenge rate 0% (none of 2 questions) · 2 companies
Topics
Topics tagged on this analyst’s questions.
- Demand14
- Competitive Dynamics10
- Margin8
- Revenue Growth8
- Geographic Expansion8
- Product Launch8
- Trade Tariffs4
- Capex Investment3
- Innovation & R&D3
- Supply Chain2
Show all 12 topics
- Pricing2
- Guidance Reliability1