Applovin Corp

“much more of the Shopify merchants, much less of those big brands that people talk about that buy through Madison Avenue agencies.”

AppLovin identifies Shopify's merchant base as the core target for its e-commerce advertising platform, implying a read-through demand tailwind for Shopify's transactional-business ecosystem.

“there's been a few players that are sort of out of business, and then there's Google, Level Play and us.”

AppLovin names Google (AdMob) as one of the few remaining scaled competitors in the mobile mediation market alongside Level Play and AppLovin's MAX.

“Facebook's probably pixeled over 10 million sites.”

AppLovin cites Facebook's roughly 10 million pixeled sites as the scale benchmark for e-commerce measurement penetration, versus AppLovin's own presence in the thousands.

“Meta was a launch partner of MAX. They're a good partner. They've been in the MAX platform for a long time. They are a bidder on anything that has an ID today, and they're not a bidder on anything that does not have an ID.”

AppLovin frames Meta as a long-standing demand partner and bidder in its MAX auction that currently bids only on ID-based inventory, downplaying the threat of Meta expanding aggressively into in-game advertising.

“paying the App Store and the Play Store 30% to going to an O&O payment product”

AppLovin discusses gaming publishers shifting away from Google Play Store's 30% fee toward direct payments, implying downward pressure on Google's app-store take rate.

“paying the App Store and the Play Store 30% to going to an O&O payment product”

AppLovin discusses gaming publishers shifting away from Apple's App Store 30% fee toward direct payments, implying downward pressure on Apple's app-store take rate.

“Adam, have you seen any changes in overall user acquisition spend from gaming companies post the Apple versus Epic lawsuit?”

Discussion of the Apple v. Epic lawsuit and gaming apps bypassing the App Store to cut fees; a read-through of App Store take-rate pressure for Apple.

“So look, when we got into the space, it surprised us how much of the market Meta advertising was in the D2C space, and it was the majority.”

AppLovin describes Meta as the dominant incumbent in direct-to-consumer/e-commerce advertising as AppLovin moves to compete for that ad spend.

“one of your competitors, specifically Unity, which owns a game engine, which 70% or so of mobile games are built on plans to use game engine data for ad targeting purposes sometime in 2026”

An analyst frames Unity as an AppLovin competitor that owns a game engine underpinning ~70% of mobile games and plans to use game-engine data for ad targeting in 2026.

“We got the Shopify app integration live. We don't announce these things, but you can find the app in the Shopify App Store. It creates one click integration.”

AppLovin built a one-click Shopify app integration to onboard e-commerce advertisers, deepening its tie into Shopify's merchant base.

“At the end of the quarter, we closed the sale of our Apps business to Tripledot Studios.”

AppLovin divested its Apps (game studios) business to Tripledot Studios, which acquires the portfolio; a consolidation read-through for Tripledot in mobile gaming.

“I don't want to spend too much time on TikTok, but just briefly, yes, we're going after world outside of China. We think the biggest priority is to solve national security concerns with regards to biases in the algo and data in the US, but that's important outside of China everywhere.”

AppLovin submitted a proposal/bid to acquire or operate TikTok's ex-China business, framing it as a long-shot but potentially transformative opportunity given its AI advertising model.